Adidas Symbol

The Adidas symbol looks like a mountain to show the challenges people have to overcome and the goals that can be achieved. At first the logo was just three strokes and it showed nothing. So the three stripes were adjusted and made them look inclined to look like a mountain. The Adidas symbol or logo is so widespread and so common that it is almost impossible to believe that the three iconic stripes once belonged to a completely different company.

Adidas symbol

Meaning and History of Adidas Symbol

When Adolf Dassler first made sports shoes in his mother’s laundry in Herzogenaurach, Germany, he probably never dreamed that this was the beginning of one of the world’s largest sports brands.

In 1924, his older brother Rudolf started working with him. Their products gained recognition. Through WWII, Adolf and Rudolf sold about 200,000 shoes a year.

After the brothers separated in 1947, each of them started his own company. Adolf Dassler has registered with Adidas AG, and Rudolf has registered with Ruda.

The real brand had a second name for the co-founders, Dassler.

history of adidas symbol

Meaning behind the Adidas Symbol

  • Initially, Adidas added stripes to its running shoes to make it stronger. By the way, athlete Jesse Owens won the 1933 Olympics wearing Adidas shoes.

  • The stripes on the trefoil emblem symbolize the company’s focus on diversity, while the three leaves of the trefoil stand for three parts of the world (North America, Europe and Asia) where you can buy its products.

  • The mountain-shaped logo conveys the idea of ​​overcoming challenges and pursuing your goals no matter what. As for the circular emblem, it represents the world and is rapidly adapting to change.

  • Here is the curious truth. Throughout the Adidas logos, the brand name begins with a small letter to emphasize that the brand produces unique sportswear that is accessible to everyone.

Why Adidas has four logos?

The unique thing about Adidas is that it has never released older versions of its logo. A clothing manufacturer uses four of them in different product lines and collections. Let’s see how the symbols in the big Adidas family coexist.

1. Тhree parallel stripes

It is an old brand from all product lines. It would not be an exaggeration to say that the three-striped symbol is the cornerstone of Adidas branding.

2. Trefoil

Along with the three-striped design, this version is used for the Originals product line (casual clothing and footwear).

3. Mountain

The mountain symbol is well suited for the Performance line designed for athletes.

4. Circle

This version can be seen in all style collections created in collaboration with famous designers.

Adidas has four logos

The secret behind Adidas branding

Despite the changes, the Adidas brand remains true to its origins. Such consistency allows us to unquestionably recognize the Adidas logo for any of its variations. The success of the Adidas brand reaches four key principles:

  • Simple design

All Adidas brands are small and concise. Both text and images are easy to read.

  • Versatility

Although the main color of Adidas’s corporate is black, the company differs in its selected colors in different product lines. For a long time, the iconic emblem has turned white, red, and bright green.

  • Strong message

Adidas is wisely using its symbol to communicate its values, such as quality, power, and patience.

  • Awareness

The Adidas brand is trusted by many famous players and celebrities, including Beyonce, Kylie Jenner, Cristiano Ronaldo, and Muhammad Ali. By wearing Adidas at public events, they are also enhancing the product profile among existing and potential customers.

How the Adidas logo earned its stripes?

The production of sportswear is a hotly contested battle for big business, fighting as many athletes and women as competing companies to dress them up. With sports such as a global television show and billions of viewers, the value of the fastest-growing product in this fast-paced world is paramount - and Germany’s largest Adidas has managed to change its brand twice and still maintain its consistent branding.

Adolf ‘Adi’ Dassler started making shoes in 1924, registered his company’s name in 1949, and began using three strokes to mark his shoes in 1967. But it wasn’t until 1971, when the trefoil brand was introduced, that the Adidas symbol design would become popular.

1971: The trefoil

As Adidas expanded its leisure and clothing markets, its famous trefoil brand was developed. The marker was selected from more than 100 priority ideas. While still incorporating three stripes, its three-leaf shape is intended to represent the major world powers of America, Europe and Africa and Asia respectively. The intersection lines between the three forms mean diversity.

While the trefoil later became a trademark, it was the logo used to identify the culture. Bob Marley, The Doors, The Sex Pistols, The Clash are all outraged at Adidas. Even David Bowie has been seen playing the brand, and Run-DMC celebrates it with more than just wearing shoes, they even rapped ‘My Adidas’.

1997: Equipment range

With the trefoil a success of fashion, a new logo for sports products was needed. Originally designed by creative director Peter Moore in 1990, the working logo was first used in the company’s sportswear resources category. The three stripes come directly from those who appear in Adidas’ original sports shoes, but also form a mountain shape, representing the challenges athletes face.
The project, which was earlier criticized for being unsustainable and boring, was adopted as a company logo in 1997 after it was decided that the trefoil brand would now be used exclusively for heritage products; Original list that includes classic designs such as the trainers of Stan Smith and Rod Laver.

2005: Word mark

The word mark that Adidas has used since 2005 goes back to the simplicity of the three stripes and is said to represent quality and leadership, and retains the flexibility of the future. Adidas is now the only company in the Adidas Group, including Reebok and TaylorMade.

But iconic trefoil is tolerable. Trefoil that promotes sneakerheads. Built on the basics of three stripes, all the beautiful sports logo should be understated, iconic, cool. The trefoil logo that helped Adidas transcend the sporting arena and permeate every corner of popular culture.

Why Is Adidas Logo So Successful?

The logo cannot succeed alone. If you look at those big logos that people adore, you will know that the logos all represent a reliable brand. The success of the Adidas logo is no exception, which can be summarized below:

The Logic of Adidas Success Lies in:

  • A Simple logo design, without too much detail of the graphic

Adidas logo complies with the gold rule of simple logo design. Such a design style makes viewers feel more comfortable. The logo shape and logo fonts are clear and simple enough.

  • Develop a reliable, beautiful color scheme

Most of the time, Adidas uses black as the only color in the design of its logo. In some cases, its color had changed to white, pure blue and pure red, but it was still the same color.

  • It is not just a logo but functional

There is no reason why one should not like a well-functioning and comfortable logo.

  • good logo design needs to represent a good product.

Empathy and user experience are essential. You cannot expect a user to support product design and logo when its service is poor. So, make sure your business has satisfied customers.

How to Create a Quality Logo Similar to Adidas?

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Frequently Asked Questions

Following are the frequently asked questions related to Adidas symbol

1. Why are there 2 Adidas logos?

As the company expanded its business into the clothing and leisure industry, Adi Dassler saw the need for a more logo design that could reflect the diversity of the industry in his company. Adi Dassler did something very wisely and turned the original “three-line” logo into a “trefoil”.

2. Is the Adidas logo a flower?

(later Rudolph will form a competing shoe company PUMA AG) For years, the only trademark associated with Adidas was the trefoil (flower). Dassler created a sign that could be seen immediately when athletes used his shoes at sporting events.

3. Does adidas own Puma?

Puma is the third largest manufacturer of sportswear in the world. The company was founded in 1948 by Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to separate in 1948, forming two separate organizations, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.


Without question, the Adidas logo works. By studying how the Adidas logo and its product grow, we learned the business wisdom of Adidas.

With the help of DesignEvo logo maker online , anyone can create their own Adidas logo without effort, out of 10,000+ logo templates


What does the Adidas logo mean? The legendary Adidas Trefoil logo was introduced four years later, in 1971, and eventually became a symbol of the company. The three-leaf shape represents the vast landmasses of the Americas, Europe, Africa, and Asia. In 1990, creative director Peter Moore designed a new sports equipment logo.

What is the meaning of the Adidas slogan?

In 2011, Adidas all-inclusive became the motto of Adidas' global marketing strategy. The motto was to unite all brands and labels and give a unique image to consumers interested in sports, fashion, street, music and pop culture. There seems to be a connection with the term allin, which is no longer printed in some English-speaking countries.

What does the Adidas 'logo' represent?

The Adidas logo embodies elegance, durability and is undoubtedly a symbol of one of the world's leading sports brands. Originally designed by creative director Peter Moore in 1990, the Performance logo was originally used for the sports equipment line.

What is the real meaning of Adidas?

Adidas (noun) Clothing of this brand, especially a pair of shoes. Adidas (ProperNoun) The German sports equipment manufacturer Adidas AG, officially founded in 1949.

What is Adidas's motto?

Adidas, a company that started with a foundational vision of supporting athletes, has always stayed true to its stance, as evidenced by the old adidas slogan: "The impossible is nothing." Adidas changed their slogan to Adidas is All In in 2013.

What is the significance of the adidas symbol in the bible

The fact that no Adidas logo is too different from the original design means that all of their logos enhance your brand without running the risk of going unnoticed. Thanks to the significant contributions of its logo, Adidas is likely to remain the leader in sportswear for years to come.

:eight_spoked_asterisk: What's the name of the second Adidas logo?

Shamrock was the second adidas logo. The theme of the three stripes is always visible in the image, both in the fillets that go beyond the logo, and in the three stripes that cross diagonally.

What does the three stripes on the Adidas logo mean?

The stripes of the shamrock logo symbolize the company's diversity, and the three-leaf clover represents the three parts of the world (North America, Europe and Asia) where you can buy their products. The mountain logo expresses the idea to overcome difficulties and achieve your goals no matter what.

What does the mountain in the Adidas logo mean?

The mountain logo expresses the idea to overcome difficulties and achieve your goals no matter what. The circular emblem represents the world and its rapid adaptation to change.

:eight_spoked_asterisk: What is the significance of the adidas symbol in history

Inspired by 3Stripes, this geometric design with three intersections symbolizes the diversity of the adidas brand. This symbol was first used on Adidas products in 1972 and later became the symbol of the company. Today he plays an important role with the adidas Originals collection.

:diamond_shape_with_a_dot_inside: What is the significance of the adidas symbol in to kill a mockingbird

The nightingale has appeared so many times throughout history that it is more than just a symbol, it is actually a pattern. The mad dog from To Kill a Mockingbird is a symbol of racism.

:brown_circle: What is the significance of the Mockingbird in to kill a Mockingbird?

Mockingbird has a very deep and powerful meaning in Harper Lee's To Kill a Mockingbird. He personifies peace, innocence and goodness, which are played by the characters Boo Radley and Tom Robinson. The influence of spotters can also extend to relationships between people.

What did Atticus say in to kill a Mockingbird?

"Remember that killing a nightingale is a sin." This was the only time I ever heard Atticus say it was a sin to do anything, and I asked Miss Maudie about it. "Your father is right," he said. “Nightingales do nothing but make music for them to enjoy.

:brown_circle: What do the flowers mean in to kill a Mockingbird?

These flowers symbolize his attempts to lighten his dark existence in a family full of hated characters. They also symbolize that there is something good in everyone, even someone who would do something as dishonest as accusing an innocent person of a terrible crime.

What is the significance of the adidas symbol in romeo and juliet

Read the modern English translation. Romeo and Juliet complicate the traditional notions of light versus dark and day versus night. Light is usually a symbol of openness, purity, hope and happiness, while darkness often represents confusion, darkness and unhappiness.

:diamond_shape_with_a_dot_inside: What does the poison symbolize in Romeo and Juliet?

(Technically, Juliet stabbed herself with a knife, but that would never have happened without the sleeping pills.) While the poison has a literal function in the room, it's also a symbol. The poison symbolizes the battle between the Capulets and Montague.

:brown_circle: How does the day work against Romeo and Juliet?

In fact, the day is against them. At the end of the honeymoon, Romeo says, "More light and more light: His ailments darker and darker" (), they must be separated before the light comes so that he is not caught and killed. The combination of light and dark creates an interesting motif in Romeo and Juliet.

:brown_circle: Which is the most repeated motif in Romeo and Juliet?

The interplay of light and dark is one of the most repeated images in a room. The integration of language as a whole points to an important reason. Romeo compares Juliet to the light throughout the play. At first glance, Romeo exclaims that he is learning to burn living torches ().

:brown_circle: What is the significance of the adidas symbol in harry potter

This symbol refers to three very powerful magical items in this fictional world, including a wand, a stone and a cape. While these items may seem very ordinary, everyone who made them possessed a magical power. What does the triangle symbol in Harry Potter mean?

:eight_spoked_asterisk: Is there a Deathly Hallows symbol in Harry Potter?

Harry Potter is a simple franchise that doesn't have many icons. However, there is one thing that stands out: the symbol of the Deathly Hallows. It can be seen in several important places, such as Dumbledore's signature replacing the letter "A" or on Xeno Longevity's necklace.

:brown_circle: Why is the Harry Potter logo black and white?

As a result, the logo acquired additional associations and became one of the most popular among Harry Potter fans. The black and white palette seems stark and mysterious. The logo does not contain letters so as not to distract from the character of the image.

Why are there no inscriptions on the Harry Potter logo?

The logo does not contain letters so as not to distract from the character of the image. Use a symbolic logo if you are sure of what you want to convey to the public. Pick a strong idea, use images to represent it, and add colors to enhance the experience.

:diamond_shape_with_a_dot_inside: What does Adidas stand for in brand?

The name Adidas (written by adidas) is an acronym for founder Adolf (Adi) Dassler. After World War I, the Dassler family started making shoes. At the 1936 Berlin Olympics, American athletic star Jesse Owens wore shoes that were likely a gift from Adi Dassler.

What is the tagline for Adidas?

Adidas' slogan "Impossible is Nothing" was released in 1974 as part of a video campaign featuring boxing legend Muhammad Ali. The motto "Impossible is nothing" is actually taken from a quote from Muhammad Ali. The adidas slogan emotionally conveys the brand's philosophy and passion for sport.

:brown_circle: What does adiddas stand for?

AIDAS means attention, interest, desire, action, contentment. This definition is quite common and can be found in the following categories of abbreviation search tools: science, medicine, engineering, etc. MLA Style: AIDAS .. Acronym Search Engine.

:diamond_shape_with_a_dot_inside: What is the meaning of Addidas logo?

When Adidas entered the casual and apparel market, the famous 'leaf clover' logo was developed. The score was selected from over 100 advanced ideas. Although it still contains three stripes, the shape of three leaves is believed to represent the major landmasses of the Americas, Europe, Africa, and Asia.

:brown_circle: What is the meaning of the adidas slogan 2020


:brown_circle: What does the round symbol on the Adidas logo mean?

The circular emblem represents the world and its rapid adaptation to change. Here's an interesting fact. All adidas logos begin the brand name with a small letter to emphasize that the brand produces casual sportswear that is accessible to everyone.

:eight_spoked_asterisk: When did Adidas come up with the slogan Impossible is nothing?

The brand coined the slogan "Impossible is nothing" in 1974. I know what you must be thinking since you started blogging: the rule sounds familiar, but you can't post it. But that's why you're here. You see, the motto is taken from a quote from world famous boxing champion Muhammad Ali.

What is the power of the Adidas slogan?

One of the successes of his brand is the creation of the adidas slogan "Impossible is Nothing". Adidas GameChanging slogan: "Impossible is nothing." This is undoubtedly a very powerful message. That nothing is impossible is perhaps the most motivating signal you can give an athlete.

Who is the girl in the Adidas ad?

Let's look at two examples of how he did it. This announcement was huge, this is Adidas' marketing strategy. It was a monumental event in the history of any commercial. It shows Laila Ali, daughter of Muhammad Ali, training him in the boxing ring. A three-time boxing champion clashes with a legend.

:diamond_shape_with_a_dot_inside: Why do Adidas have a good marketing strategy?

The answer is simple. Adidas has a well thought out marketing strategy. A good slogan makes a brand recognizable and helps build strong relationships with consumers. It tells people what it is about. It defines the essence, the voice, the fundamental values, as well as the vision and mission of the brand.

:eight_spoked_asterisk: What is the meaning of the adidas slogan black

The black color of the Adidas logo is an inspiring design for young people who exercise, cheer themselves up and create a distinctive youth culture. Like the design itself, the font for the Adidas logo is still simple, but it stands out for its simple style.

When did Adidas change their slogan to " impossible is nothing "?

Adidas, a company that started with a foundational vision to support athletes, has always stayed true to its positioning, as evidenced by the long-standing adidas slogan "Impossible is nothing." In 2013, Adidas changed their slogan to "Adidas - All In".

:brown_circle: What's the power of the Adidas tagline?

One of the successes of his brand is the creation of the adidas slogan "Impossible is Nothing". This is undoubtedly a very powerful message. That nothing is impossible is perhaps the most motivating signal you can give an athlete.

:eight_spoked_asterisk: What is the real meaning of adidas store

Their crossed shapes symbolize the diversity and potential of the Adidas brand. Today, stripes are only used on certain Adidas products, but the popularity of Adidas sportswear in the 1980s makes it one of the most recognizable clothing logos.

What is the current slogan of adidas Germany?

Today the slogan of adidas is: "Adidas does everything possible." The German company has been using this new slogan since 2013 after it changed from the well-known and very popular "Impossible is nothing".

Why are there three black stripes on the Adidas logo?

The three black stripes make the design very attractive and can be attached to almost any piece. The fact that no Adidas logo is too different from the original design means that all of their logos enhance your brand without running the risk of going unnoticed.

:brown_circle: What does the adidas ' logo' represent on facebook

All three stripes quickly became a trademark of Adidas. These three straps come from their 3 strap shoe design, but they also form a mountain shape, which poses the challenges athletes face. There are many more hidden facts about the history and development of the Adidas logo.

When did the 2 stripes become the identity of Adidas?

These two groups soon became a corporate identity. Unfortunately, the two brothers went their separate ways in 1948, and while Rudolf Dassler started marketing Puma, Adolf Dassler recovered a year later by founding his own shoe company called Adidas.

adidas symbol