The Adidas symbol looks like a mountain to show the challenges people have to overcome and the goals that can be achieved. At first the logo was just three strokes and it showed nothing. So the three stripes were adjusted and made them look inclined to look like a mountain. The Adidas symbol or logo is so widespread and so common that it is almost impossible to believe that the three iconic stripes once belonged to a completely different company.
Meaning and History of Adidas Symbol
When Adolf Dassler first made sports shoes in his mother’s laundry in Herzogenaurach, Germany, he probably never dreamed that this was the beginning of one of the world’s largest sports brands.
In 1924, his older brother Rudolf started working with him. Their products gained recognition. Through WWII, Adolf and Rudolf sold about 200,000 shoes a year.
After the brothers separated in 1947, each of them started his own company. Adolf Dassler has registered with Adidas AG, and Rudolf has registered with Ruda.
The real brand had a second name for the co-founders, Dassler.
Meaning behind the Adidas Symbol
Initially, Adidas added stripes to its running shoes to make it stronger. By the way, athlete Jesse Owens won the 1933 Olympics wearing Adidas shoes.
The stripes on the trefoil emblem symbolize the company’s focus on diversity, while the three leaves of the trefoil stand for three parts of the world (North America, Europe and Asia) where you can buy its products.
The mountain-shaped logo conveys the idea of overcoming challenges and pursuing your goals no matter what. As for the circular emblem, it represents the world and is rapidly adapting to change.
Here is the curious truth. Throughout the Adidas logos, the brand name begins with a small letter to emphasize that the brand produces unique sportswear that is accessible to everyone.
Why Adidas has four logos?
The unique thing about Adidas is that it has never released older versions of its logo. A clothing manufacturer uses four of them in different product lines and collections. Let’s see how the symbols in the big Adidas family coexist.
1. Тhree parallel stripes
It is an old brand from all product lines. It would not be an exaggeration to say that the three-striped symbol is the cornerstone of Adidas branding.
Along with the three-striped design, this version is used for the Originals product line (casual clothing and footwear).
The mountain symbol is well suited for the Performance line designed for athletes.
This version can be seen in all style collections created in collaboration with famous designers.
The secret behind Adidas branding
Despite the changes, the Adidas brand remains true to its origins. Such consistency allows us to unquestionably recognize the Adidas logo for any of its variations. The success of the Adidas brand reaches four key principles:
All Adidas brands are small and concise. Both text and images are easy to read.
Although the main color of Adidas’s corporate is black, the company differs in its selected colors in different product lines. For a long time, the iconic emblem has turned white, red, and bright green.
Adidas is wisely using its symbol to communicate its values, such as quality, power, and patience.
The Adidas brand is trusted by many famous players and celebrities, including Beyonce, Kylie Jenner, Cristiano Ronaldo, and Muhammad Ali. By wearing Adidas at public events, they are also enhancing the product profile among existing and potential customers.
How the Adidas logo earned its stripes?
The production of sportswear is a hotly contested battle for big business, fighting as many athletes and women as competing companies to dress them up. With sports such as a global television show and billions of viewers, the value of the fastest-growing product in this fast-paced world is paramount - and Germany’s largest Adidas has managed to change its brand twice and still maintain its consistent branding.
Adolf ‘Adi’ Dassler started making shoes in 1924, registered his company’s name in 1949, and began using three strokes to mark his shoes in 1967. But it wasn’t until 1971, when the trefoil brand was introduced, that the Adidas symbol design would become popular.
1971: The trefoil
As Adidas expanded its leisure and clothing markets, its famous trefoil brand was developed. The marker was selected from more than 100 priority ideas. While still incorporating three stripes, its three-leaf shape is intended to represent the major world powers of America, Europe and Africa and Asia respectively. The intersection lines between the three forms mean diversity.
While the trefoil later became a trademark, it was the logo used to identify the culture. Bob Marley, The Doors, The Sex Pistols, The Clash are all outraged at Adidas. Even David Bowie has been seen playing the brand, and Run-DMC celebrates it with more than just wearing shoes, they even rapped ‘My Adidas’.
1997: Equipment range
With the trefoil a success of fashion, a new logo for sports products was needed. Originally designed by creative director Peter Moore in 1990, the working logo was first used in the company’s sportswear resources category. The three stripes come directly from those who appear in Adidas’ original sports shoes, but also form a mountain shape, representing the challenges athletes face.
The project, which was earlier criticized for being unsustainable and boring, was adopted as a company logo in 1997 after it was decided that the trefoil brand would now be used exclusively for heritage products; Original list that includes classic designs such as the trainers of Stan Smith and Rod Laver.
2005: Word mark
The word mark that Adidas has used since 2005 goes back to the simplicity of the three stripes and is said to represent quality and leadership, and retains the flexibility of the future. Adidas is now the only company in the Adidas Group, including Reebok and TaylorMade.
But iconic trefoil is tolerable. Trefoil that promotes sneakerheads. Built on the basics of three stripes, all the beautiful sports logo should be understated, iconic, cool. The trefoil logo that helped Adidas transcend the sporting arena and permeate every corner of popular culture.
Why Is Adidas Logo So Successful?
The logo cannot succeed alone. If you look at those big logos that people adore, you will know that the logos all represent a reliable brand. The success of the Adidas logo is no exception, which can be summarized below:
The Logic of Adidas Success Lies in:
- A Simple logo design, without too much detail of the graphic
Adidas logo complies with the gold rule of simple logo design. Such a design style makes viewers feel more comfortable. The logo shape and logo fonts are clear and simple enough.
- Develop a reliable, beautiful color scheme
Most of the time, Adidas uses black as the only color in the design of its logo. In some cases, its color had changed to white, pure blue and pure red, but it was still the same color.
- It is not just a logo but functional
There is no reason why one should not like a well-functioning and comfortable logo.
- good logo design needs to represent a good product.
Empathy and user experience are essential. You cannot expect a user to support product design and logo when its service is poor. So, make sure your business has satisfied customers.
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Frequently Asked Questions
Following are the frequently asked questions related to Adidas symbol
1. Why are there 2 Adidas logos?
As the company expanded its business into the clothing and leisure industry, Adi Dassler saw the need for a more logo design that could reflect the diversity of the industry in his company. Adi Dassler did something very wisely and turned the original “three-line” logo into a “trefoil”.
2. Is the Adidas logo a flower?
(later Rudolph will form a competing shoe company PUMA AG) For years, the only trademark associated with Adidas was the trefoil (flower). Dassler created a sign that could be seen immediately when athletes used his shoes at sporting events.
3. Does adidas own Puma?
Puma is the third largest manufacturer of sportswear in the world. The company was founded in 1948 by Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to separate in 1948, forming two separate organizations, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.
Without question, the Adidas logo works. By studying how the Adidas logo and its product grow, we learned the business wisdom of Adidas.
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