Instagram Marketing Secrets To Follow In 2021
What comes to your mind when someone mentions ‘Instagram’? Photo sharing social media platform, perhaps! But, in recent years, it has gone beyond the tag of a normal ‘photo-sharing platform’. It has become a promising platform to advertise your business and increase your brand presence.
Instagram has more than 1.16 billion users worldwide. According to a study, 90 percent of the Instagrammers follow at least one brand, and not only users but about 36 percent of B2B decision-makers too go for it when they are examining new products and/or services. This makes it one of the reliable platforms to place your bets on.
In this blog, we shall explore some of the tips that you can include on Instagram to amp up your marketing strategies and get the result you always desired.
How to create a business account on Instagram? A brief description
I thought that before discussing the marketing strategies and tips you need to follow, let us have a brief description of
how to set up your business account on Instagram. First,
create an Instagram Business account.
Then, sign up with either your email or phone number.
Create your username and password, and then go to your Account and click on Switch to a professional account.
Later, click on Business, and you are good to go.
The Instagram Marketing Tips
Some of the important tips and tricks you need to consider before diving into Instagram for marketing are:
- Creation of a business account:
In the section above, we discussed the way to create your business account on Instagram. But, why do you need it? A business account is different from a normal account as it provides access to features like Instagram Shopping, Instagram Insights, Contact Information, and call-to-action on your profile among others.
Have a clear idea about your goals:
After setting up your account, you need to think clearly about what exactly are you looking for. If you want to create an online presence for your brand, or you want to generate leads, or you want to drive more sales. It would enable you to channel your resources well and you would know exactly where you need to start from.
- Sensing your target audience:
Researching the target audience of your business would help you to gain an insight into the tastes of your audience. You can plan according to the needs of your target audience to gain more credibility.
- Setting up attractive profile information:
Instagram allows using up to 150 characters to describe your business and brand’s page. Providing an attractive and unique description would catch the eyes of your prospective clients to get them to your business. This would also enable your users to get an understanding of what your brand or business is about.
- Profile picture selection:
After the description, the profile picture is another thing to pay close attention to. Choosing an appropriate display picture that is related to your business would help the user get an idea about your business. You can also upload the logo of your brand to create more brand awareness and presence.
- Creating eye-catchy content:
Instagram is a photo-sharing platform. People use it to post pictures and look at images posted by the pages they follow. So try to post visually attractive images to capture the attention of your users. You can use ideas such as posting video content, user-generated content, BTS posts, IGTV videos, Instagram reels, among others.
- Write your captions in style:
Yes, captions are an integral part of posting content on Instagram. The voice of your brand is equally important as the visual aesthetic value of your brand. Writing careful and strategic captions that describe your picture or post appropriately would help to gain the attention of your users. The caption should be relevant and in-sync with your brand’s image. It should also be informative and entertaining at the same time.
- Selecting the appropriate hashtags:
Hashtags are the metadata tags with a symbol of ‘#’. It is widely used through Instagram and Twitter to highlight the current search trends or anything related to a particular thing. Finding appropriate hashtags that go with your brand will increase the traffic of your business page on Instagram. Try to use at least five hashtags per post to increase the chances of getting more users per post.
- Engaging your customers through feedback and comments:
Try to get more user engagement on Instagram by replying to the comments and direct messages of your users on Instagram to build the credibility of your brand in the eyes of your customers. Try to make yourself more visible, though not promoting yourself extensively, and engage more users. For instance, if a user tags you in either their post or a story, you can also re-share their stories to get loyalty.
- Using Instagram stories:
The best part of using stories is that they disappear in about 24 hours. Users would want to see more raw and real stories on your profile to acknowledge the authenticity of your brand. Try to post relevant stories and capture the attention of your users in a good way.
Additional Instagram Features You Can Leverage
In the earlier part of the blog, you got to know about some of the tips that you might use for effective marketing on Instagram. Apart from that, you can use up features like setting up an Instagram Shopping Page for your brand. Owing to the pandemic, Instagram has rolled out features like Gift Cards for small businesses to ease out the business process during Covid-19. There are various options like pinned comments, questions in stories to enquire about customers’ preferences, among other things that you can use to amp up your Instagram marketing strategy.
These are some of the ways that you can incorporate into your Instagram marketing strategies to get more out of using it professionally. To make them work for you in the best way possible, you can hire a digital marketing agency to get your Instagram marketing tactics right. Choosing a digital marketing agency would not only ensure your strategies work but it would also help you get the desired results and the ROI that you have always dreamt of. So don’t wait, and try these techniques for your business right away!