Target Ear Piercing

Target ear piercing: Target is a popular retail chain in the United States that provides customers with a variety of reasonably priced services related to makeup advice and cosmetic assistance. Because ear piercings are popular among both children and adults, you may be wondering if Target provides ear piercing services.

Target ear piercing

Fast facts Target

:small_blue_diamond: CEO: Brian Cornell has been the CEO of Target since August 2014. leadership

:small_blue_diamond: Co-Founder: Louisa Serene Schneider is a businesswoman, sister, daughter, and mother who believe in the power of milestones to create life-long, self-esteem-boosting memories. Rowan was founded with the intention of celebrating all of life’s special, one-of-a-kind, and sparkly moments.

:small_blue_diamond: Headquarter: Target is headquartered in Minneapolis, Minnesota, where the first Target store opened under The Dayton Company in 1962.

:small_blue_diamond: Location: Target is a general merchandise retailer with locations in each of the 50 United States and the District of Columbia. 75 percent of the population in the United States lives within 10 miles of a Target store locations

:small_blue_diamond: Team Members: We have over 350,000 team members.

:small_blue_diamond: Tagline: “Expect More. Pay Less” is our tagline. It’s been in use since 1994.

Background of Target

Fortunately for those in the market for an ear piercing, a well-known retailer has arrived to save the day. Target recently partnered with Rowan, an ear-piercing and Jewelry Company, which means that you can now get an ear piercing done by a licensed, registered nurse at select Target stores across the country.

Rowan, founded in 2017 by mom and businesswoman Louisa Serene Schneider, began as a subscription box service and now partners with nurses across the country for at-home piercings. However, in 2020, the company altered its subscription model by partnering with Target to offer ear piercings in stores.

Every piercer is a trained, registered nurse who pierces with a hand-pressured device. You have the option of having a lobe, upper lobe, or helix piercing. Rowan’s jewellery is hypoallergenic and sterilised, and comes in stainless steel for $55, 14 karat gold for $95, and 14 karat gold with a certified diamond for $195.

The price includes the piercings, the earrings, a skin assessment, aftercare materials, and follow-up care. Rowan earrings are also available at Target, including a pair of cubic zirconia studs ($29) and sterling silver hoops ($58).

To find out which Target locations offer piercings and to schedule an appointment. You must be at least 18 years old or be accompanied by a parent or guardian. While I’m happy with my ear piercings, I’m glad there’s a safer alternative to swinging through the mall and hoping for the best.

Meaning of Rowan

The Rowan tree represents protection, wisdom, and direction. The vibrant red berries, also known as the “traveler’s tree,” were long thought to be a magical guidepost for adventurers. Rowan trees were also thought to be a portal to other worlds by some cultures.

Rowan is also the name of the North Carolina town where our founder’s family (most of whom were nurses and doctors) grew up. Rowan’s name perfectly captures the mission of empowering and building self-confidence through safe experience, self-expression, and community.


Target intends to pierce ears at more than 50 of its locations by 2022, with the assistance of the piercing company Rowan. Ear piercings are performed on patients of all ages by certified nurses, with prices ranging from $55 to $125 for stainless-steel and 14-carat gold studs, among other options.

Ear Piercing at Target

Target, in collaboration with the piercing company Rowan, will pierce ears in over 50 store locations by 2022. Target ear piercing is performed by certified nurses for people of all ages, with prices ranging from $55 to $125 for various piercings such as stainless-steel and 14 karat gold studs.

A sterile environment

An operating room is the only truly “sterile environment” in healthcare, with strict controls on personnel entry/exit, scrubbing (hand washing), attire/personal protective equipment (PPE), patient draping, instrument handling, and negative pressure ventilation.

In comparison, a medical office is not a sterile environment in the same way that an operating room is, but every day, physicians and nurses perform thousands of safe and successful procedures in medical offices across the country using a technique known as aseptic (sterile). To reduce the risk of infection, aseptic technique employs specific concepts for instrument handling, barriers, and patient contact.

Rowan and Target pierce ears using the same aseptic techniques found in medical offices, which include the use of:

  • Masks face shields, eye protection, gloves, and patient drapes are examples of barriers.

  • Site preparation: skin disinfection with alcohol

  • Sterile instrumentation includes autoclaved/dry heat sterilized items as well as single-use items.

  • Rowan nurses are also well-versed in sterilization techniques, infection control, and blood-borne pathogens, with annual re-certification required.


Ear piercing appointments are currently available at over 50 Target locations across the United States, including Texas, Michigan, Florida, Missouri, Minnesota, and Arizona. Use Rowan’s Target location finder on their website to see your local Target offers ear-piercing services.

Day and Time

Appointments for ear piercing at Target are typically available on Saturdays and Sundays, depending on location.

The majority of appointment booking hours are between 11:00 a.m. and 4:00 p.m., or 10:00 a.m. to 3:00 p.m. Rowan’s Target location finder (linked above) can be used to check and confirm the exact days and times that are available at stores near you.

Client’s age

Target in-store piercing is available to people of all ages, with a few exceptions:

Minors under the age of 18 must be accompanied by a parent or guardian in order to obtain permission for the piercing procedure.

Infants who are getting their ears pierced must have one DTaP vaccine before their appointment.

Although the appointment is only for one person to be pierced, family members or friends are welcome to accompany them. A parent or guardian must be present if the child is under the age of 18. Furthermore, if more than one person wants a piercing, Rowan recommends scheduling consecutive appointments rather than the group coming in for a single appointment.

Target’s qualified Staff As Nurses

Rowan piercing uses trained and registered nurses to perform the piercing procedure in Target stores, ensuring the most secure appointment possible. Each of their piercers is medically certified and uses a hand-pressured needle device rather than a piercing tool to pierce the ear. This is significant because piercing guns are spring-loaded and can cause harm to the delicate ear tissue.

Rowan puts their clients in the hands of nurses because ear piercing is more than just a needle stick. To do it well, you must have a thorough understanding of anatomy, instrumentation, technique, and wound healing. It also necessitates careful consideration of the emotional and cultural consequences of piercing.

Nurses use their years of training and experience to ensure the safest piercing experience possible. Registered nurses (RN) earn a four-year bachelor’s degree in nursing, whereas licensed practical nurses (LPN) earn a 12-18 month nursing certificate. To become a licensed nurse, both RNs and LPNs must pass a national board examination.

Nurses perform a wide range of tasks in clinical practice, including monitoring vital signs, administering medications, starting IVs, inserting catheters, managing wound care, and counseling patients on health-related topics. Rowan then provides comprehensive and evidence-based training to nurses to supplement their formal nursing education.

Outside of doctors and nurses, the piercing industry in the United States is largely unregulated. Most states have no formal training requirements to become an ear piercer, and no official governing body regulates or advises on piercing practices.

Types of ear piercing

Target piercing appointments can be scheduled for the lobe, middle lobe, upper lobe, mid helix, or helix of your ear. The price does not change based on ear location, so you can use any of their stud options for lobe or helix placement for the same price.

Furthermore, all piercing appointments start with an ear evaluation to determine the best piercing and placement for your specific ear layout.

Industrial Piercing

An industrial piercing, also known as a scaffold piercing, bar piercing, or construction piercing, is a double perforation of the upper ear cartilage. If you want an eye-catching piercing, the industrial piercing is the only one on the market.

Lobe Piercing

A lobe piercing, as the name implies, is a piercing in the earlobe. It is one of the least painful to get because it is in the fleshy, bottom part of the ear. The healing time is also one of the shortest, lasting about six weeks. Once healed, this piercing is very versatile, so feel free to experiment with different styles. The options are limitless.

Transverse lobe piercings

Transverse lobe piercings are a new twist on an old favourite. A barbell is pierced horizontally through the earlobe rather than from the inside to the outside in this piercing. The transverse piercing angle is determined by the shape and size of the ear lobe.

The only disadvantage of this piercing is that it typically takes longer to heal than other types. This also means that a transverse piercing is more likely to become infected.

Cartilage Piercing

If a regular piercing isn’t enough, why not try a cartilage piercing? This type of piercing is extremely popular among both men and women. Getting a cartilage piercing isn’t a bad idea for most people. The difficult part is the first two weeks after the procedure, when you can expect some mild pain and discomfort. But once that’s finished, you’ll be fine.

Orbital Piercing

Any two piercings connected by one piece of jewelry are considered orbital piercings. It is usually performed in the lobe region of the ear.

Helix Piercing

The helix piercing is a cartilage piercing that sits on the upper section of the ear and is edgy and fashionable. Because it is done with a small needle, this piercing is low on the pain scale. In most cases, barbells are used for this type of piercing. You are, however, free to use whatever you want.

Forward Helix Piercing

The location distinguishes a forward helix piercing from a regular helix piercing. The forward helix piercing is located lower down the ear, near the helix’s root. For the most part, popular jewelry of this type consists of studs, though forward helix piercings can be used with a variety of different jewelry.

Daith Piercing

A daith is the hoop that sits inside your ear and hugs the cartilage. What’s great about this piercing is that it’s surprisingly versatile and can be worn by almost anyone. Some people even believe that getting a daith piercing can help with anxiety-related migraines.

Tragus Piercing

The tragus piercing is extremely versatile and complements a wide range of jewelry styles. However, depending on the size of your tragus, the part of your ear in front of the ear canal, it can be quite painful to get.

Anti-Tragus Piercing

The anti-tragus is a cartilage piercing that is done just above the lobe. Despite its name, it is very similar to the tragus piercing in terms of its characteristics.

Snug Piercing

The piercing is located in the inner cartilage, close to the ear’s outer rim. If you’re looking for something one-of-a-kind, this piercing is one of the most distinctive you can get. Because of the shallowness of the environment, you’re more likely to use micro jewelry.

Conch Piercing

The striking conch piercing is a type of cartilage piercing that can be either inner or outer. It can, however, frequently cover both. The piercing got its name from this part of the ear that resembles conch seashells.

3 Ear Piercing

The three ear piercings are a daring and one-of-a-kind choice for a piercing. These typically have three rows of studs, hoops, or cuffs. Place them across your lobe or cartilage for a stylish and subtle look. Begin with one or two and gradually work your way up to the entire set.

Double Ear Piercing

The double piercing, which was popular in the 1980s, does exactly what the name implies. It can go along your lobe or cartilage with two earrings side by side, using studs, hoops, or cuffs. You can mix and match different styles to create a dynamic and one-of-a-kind look.

Full Ear Piercing

For a sparkling and beautiful appearance, a mix and match of different piercings across your entire ear is done. Whether you go with a helix, tragus, forward helix, or a line of studs up your lobe, you’ll have more jewelry options for your favorite outfits.

Preparing Ear for Piercing

When preparing for an ear piercing, consider the location of the piercing as well as the varying levels of discomfort. The conch and helix are the most painful areas, while the earlobes are only mildly uncomfortable.

It is beneficial to do your research ahead of time in order to have realistic expectations for the pain and healing times, as well as to find a reputable establishment.

If you get your ears pierced with a needle, it is sterilized and individually packaged for one-time use. You can also choose from a variety of metals for your piercing. Stainless steel, titanium, and yellow, white, and rose gold are among them.

Use a professional establishment

It is critical to use a professional establishment because these individuals are trained to pierce in a safe and efficient manner. Because these facilities take the utmost care with cleanliness and sterilization, your piercing will not be botched, and there is little risk of infection. You also want your piercing to be done by someone who has been properly trained and at a licensed establishment.

Do your homework ahead of time to find the best shop for you. Read reviews from others who have used it in the past. Prior to the appointment, ask the professional any questions or concerns you may have.

Types and price of Target earrings

Rowan’s hypoallergenic and sterilized jewelry can be used to pierce your ears. These studs are available in the following colors:

  • 316L stainless steel

  • Gold 14 karat

  • 14-karat gold ring with a certified diamond

To ensure adequate airflow and promote optimal and successful healing, all piercing jewelry studs have safety backs and long posts.

The price includes the piercing procedure, hypoallergenic and sterilized earrings, and a skin assessment by a registered nurse, aftercare materials, and post-piercing care. Rowan earrings are also available at Target, including cubic zirconia studs for $29 and sterling silver hoops for $58. Each type of ear-piercing stud has a different price point, as shown below:

  • $55 for stainless steel piercing studs

  • Piercing studs in 14 karat gold for $95

  • $125 14 karat gold piercing studs with certified diamond

You can also check out the Rowan x Target Jewelry Look book on their website to see all of their piercing options.

Ear Piercing Infections

Even with proper care, approximately 20% of earlobe piercings and 30% of cartilage piercings become infected. Bacteria entering the wound, which can happen in a variety of ways, are the most common cause of an infected ear piercing.

  • Equipment that isn’t sterile. If the equipment or environment isn’t sterile, pierced ears can easily become infected.

  • Handling with filthy hands. If you clean your ears without first washing your hands, you risk exposing your piercings to bacteria.

  • Not cleaning the piercing thoroughly enough. Ear piercing infections are also common if they are not washed frequently enough.

  • Infections are more likely if the earrings are removed before the piercing has healed.


When it comes to new ear piercings, it’s normal to experience some itching and tenderness. As it heals, your piercing may appear slightly red or produce a crusty discharge in the first few weeks.

If you have a high ear piercing or a cartilage piercing, you may notice a small bump around the piercing. This is known as a granuloma and is also fairly common. These bumps form when fluid becomes trapped inside, but they can be treated at home with a warm compress once a day.

Typical symptoms of an infected ear piercing include:

  • Redness or swelling at the piercing site, or redness that spreads beyond the piercing.

  • The discharge is crusty.

  • Heat is felt in the vicinity of the piercing.

  • Thick pus that can be yellow or green in color.

  • Itching or pain

  • Feeling ill or having a fever

  • The earring has become lodged in your ear

After Care of ear piercing

Rowan nurses are trained to identify risk factors and advise patients on whether to proceed with piercing. It is normal for your ears to bleed after a piercing. Other considerations for aftercare include how you will clean your piercing and how long it will take to heal. Healing times vary depending on the location, with conch piercings taking three to nine months to fully heal, while earlobes are the quickest, taking only one to two months.

Avoid using hairspray or perfume near your piercings, and avoid touching them with your hands, which can introduce bacteria. Instead, use a cotton bud and clean it with a gentle antibacterial soap or saline spray every day. Don’t remove the jewelry and leave it in; instead, keep cleaning it. You should also avoid removing your piercing before it has had time to heal, as this may cause it to close. If you get an infection, see a doctor right away.

In Short

Rowan, a piercing company, has partnered with Target to offer ear piercing services to their customers. Piercing costs $55 for anyone of any age and is done by licensed nurses in a clean environment. Rowan also creates cubic zirconia studs and sterling silver hoops, both of which cost $58 at Target.

Frequently Asked Questions

Following are some frequently asked questions related to target ear piercing.

1. What is the most painful ear piercing?

When the needle goes through your ear with lobe piercings, you should feel no more than a pinch; cartilage piercings are known to be quite painful, with a sharp shock followed by a throbbing duller pain.

2. How much do ear piercings cost?

The cost of an ear piercing will vary depending on the type of piercing you choose. In general, you should budget between $15 and $70 USD.

3. How do I pierce my own ear?

Piercing your own ear requires a number of steps to properly sterilize and prepare the ear for piercing. It is best to have your ear pierced by a professional who has many hours of experience in the field.

4. How do you clean an ear piercing?

Gently clean the skin around the piercings twice a day with a cotton ball or pad dipped in rubbing alcohol to keep germs at bay and scabbing at bay. Apply a thin coat of petroleum jelly around the opening as well.

5. Do all Target stores pierce ears?

Customers can already get their ears pierced at more than 50 Target locations in the United States. Texas, Florida, Missouri, and Arizona are among the most well-known. However, before visiting the stores, you should confirm and contact them.

6. How often are Ear Piercing appointments available at Target?

Appointment booking hours are generally from 10:00 a.m. to 3:00 p.m. or 11:00 a.m. to 4:00 p.m., depending on the clinic’s location. You can find out the specific dates and hours that are available at stores near you by using Rowan’s Target location finder.

7. Are hand-pressurized devices the same as a piercing tool?

No, they aren’t the same thing. A piercing tool is a spring-loaded mechanism that prevents the piercer from controlling the pressure applied to tissues during piercing. This is not like a hand pressure device or a needle, where the piercer precisely controls the applied pressure.

8. Is it better to pierce ears with a needle, a hand-pressure device?

With no control over the applied pressure, “spring-loaded guns” are thought to increase the risk of cartilage damage and/or post-piercing complications. However, there is no conclusive research to back up these claims.

The best available research indicates that all piercing methods produce the same cellular tissue response; however, the risk of post-piercing complications may be reduced with a hand-pressured device or a needle.

9. Is one piercing method more painful than another?

There is no research that compares piercing method to pain score; however, one could reasonably argue that needle piercing is the more painful technique, because needle piercing requires two passes through the ear, whereas a hand-pressure device only requires one.

It is said that there is solid research outlining effective techniques for minimizing pain perception in adolescents, which Rowan nurses employ on a regular basis.

10. Do you need to “leave room” for the piercing for proper air flow and healing?

From a biological standpoint, there is no reason to believe that a piercing site requires “space” or “airflow” for proper healing. When a surgical wound is created, the wound healing process begins and progresses in a predictable manner. More importantly, there are well-defined systemic risks for poor wound healing and/or infection, such as diabetes or immunosuppression.


Through a partnership with the piercing company Rowan, Target does provide ear piercing services to their customers. This service is available at over 50 Target locations across the United States. Piercing is performed in a safe and sterile environment by registered nurses and costs $55 for anyone of any age. Customers can have their piercings placed in the lobe, upper lobe, middle lobe, mid-helix, or helix.

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