Optimizing Your Instagram bioHow to get instagram followers, first impressions are everything. When it comes to Instagram, impressions are made in two-tenths of a second. To grow your Instagram organically and gain the right kind of followers, your potential followers need to know exactly who you are, what you do, and why they should care.
Headline & KeywordClearly state your brand name and then add a keyword that describes who you are. Adding a particular niche, job title, or interest to your headline helps your users get to know you and understand what you do.Planner for Insta to clearly showcase their scheduler tool and drive traffic from anyone that might be searching for their type of service via the Instagram app.
Body SectionThe body section is the bulk of your instagram bio and should contain the majority of your description. Keep it clean and organized with a bullet point format, while clearly describing who you are in your brand’s voice.
Creating Quality Instagram ContentNowadays however, it isn’t as simple as posting an “Insta-worthy” photoshop. Because new potential followers are going to get their first impression of your brand from your Instagram’s aesthetic, the quality of your individual posts.
Signature styleFirst and foremost, your brand should be the focus of your page. Whether you're a business or an influencer, you’ll want to make sure that each and every image you post reflects the purpose of your page. Even one random image can ruin a grid.
How To Hashtag On InstagramKarl Kangur, founder of marketing agency Business Media, shared with us: “One of the best-kept secrets of Instagram marketing is reverse engineering hashtags from people with few followers but a lot of likes on their specific photos. Let’s say I had a video about home workouts that I’d want to get more attention to. I’d search on Instagram for home workouts, go through the top 20 results and note down their follower count as well as the number of views on their video or likes on their photo. The ones that have a higher ratio, may’ve attained them because of those hashtags. Copy them into your list and evaluate them based on the rest of the tips in this article.”
Think of words your customers would use to describe your product or service. Since they’re the ones that will be searching these hashtags, it’s important to get into the mind of your audience.
Is there a certain community you are trying to tap into?
Using hashtags like #brooklynlife or #mommystyle are great niche-specific hashtags that will link you directly to your ideal target audience.
The biggest mistake with hashtags is using ones that have way too much or far too little traffic. You’ll want to find hashtags that have about 4K-300K posts associated with them to get the optimal amount of exposure.
The more specific a hashtag is to your industry the better. You want the hashtags to be big enough that people are actually searching for it, but not so big that your post will be lost in the clutter.
Using Instagram StoriesBehind the scenes videos are a fantastic way to get your fans excited about what you're creating. These don't have to be polished or perfect - don't be afraid to show the messy parts. People love feeling like they're part of the process
These contests require your Instagram followers to comment on your contest photo. Then, winners are chosen from the pool of commenters.
To increase exposure, have the requirement be to tag a friend (or two) in their comment. Voila: double the Instagram exposure. You can even go as far as counting each tag as an entry, further incentivizing your followers to tag more friends for a better chance to win.
For this type of contest, consider collaborating with another complimentary brand (or group of brands) in your niche. Contest participants can enter by following all of the accounts involved in the giveaway.
Because your page will be exposed to the followers of the brands you are collaborating with, you’ll want to make sure you pick a brand that has your ideal target audience. This will help ensure that these new followers will have a genuine connection to your page and stick around long after your contest is over.