1. Use the right Instagram hashtags
Your goal on Instagram is to [engage your current audience] on a regular basis while also growing your number of real followers. Posting new, interesting and engaging photos will satisfy the first requirement, but to begin growing you’ll find hashtagging your photos to be extremely important. Hashtagging your photos makes it easy for people to find your photos that are searching for those specific terms.
So which hashtags should you use? Just like with Twitter and other social sites, users on Instagram use certain hashtags over others. If you use within your photos, you’re much more likely to reach new users and be discovered.
If you looked at the list above and said, “But none of those apply to my products or brand”, you’re likely correct.
Using hashtags is one thing, using the right tags is a completely different thing.
Popular tags like the ones listed above will likely net you additional engagement and likes, however they will not lead to increased long-term engagement, new interested followers, and most importantly, sales.
If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags. This means doing the appropriate research to make sure you’re using hashtags that not only describe your brand, but are also being searched for on Instagram.
To find relevant hashtags, you’ll want to use a free online tool like IconoSquare or Websta to start.
Below, I used Websta to find relevant, related and popular hashtags for my men’s accessory brand by searching for key hashtags that are closely related to my brand.
As an example, searching the hashtag #MensFashion, I was able to pull the following list of additional keyword hashtags along with the number of times they have been used (popularity).
You can also find more related hashtags and their popularity if you search for any of your target keywords directly in the Instagram app.
You’ll want to go through this exercise trying different keywords that describe your brand and products, building out your hashtag keyword list as you go.
Keep in mind that Instagram allows for a maximum of 30 hashtags per post. Additionally, the popular words will change over time, so make sure you revisit your hashtag keywords every few months to make sure you’re using the best possible terms.
You can also steal hashtag ideas from competitors or similar accounts that have the kind of following you aspire to have, but you ultimately want to create your own groups of hashtags to use that relate to your specific account.
Protip #1: Here’s a trick that I use for my ecommerce businesses. For every product and product category for my stores, I have done the research to see which are the most popular Instagram hashtags around those product categories. I came up with 15-20 popular hashtags for each category of products I sell, as well as a base of 5-10 popular tags that describe my brand and product offering overall. Finally, I also created a list of popular local specific hashtags that relate to my brand.
For example:
(Brand keyword hashtags)
#mybrandname #mensfashion #mensaccessories #mensgoods #fashion #mensstyle #instafashion #menswear
(Product category keyword hashtags)
#bugatchisocks #happysocks #corgisocks #socks #sockswag #socksoftheday #sockgame #sockswagg #socksofinstagram #happysockday #sockwars #funsocks #happysockday
(Location specific keyword hashtags)
#Toronto #TorontoFashion #TorontoFashionBloggers
All of these groups of keyword hashtags are stored in a page on Evernote. This makes it easy and efficient when I’m on the go to post a new Instagram image, optimized for the most relevant keywords.
I can easily open my Evernote and copy my standard brand, product and location specific hashtags to post with each photo. Some Instagram scheduling tools also let you save caption templates that you can use to store your hashtag groups.
Doing the work upfront of researching, organizing and saving the most applicable and popular hashtags will save you a ton of time down the road, increase your engagement and help garner new followers.
Protip #2: If you’ve been posting to Instagram for a while and feel like you’ve missed out on all these opportunities to build your audience by using keyword hashtags, fret not. You can still go back and post a comment with your new hashtag keyword lists and watch the likes and followers roll in.
Using hashtags in Instagram stories
Hashtagging on Instagram posts are a given, but you should also be using hashtags in your Stories for the chance to be seen by users who follow that specific hashtag.
You can use hashtag stickers (which can be found in the Instagram Stickers menu when creating a Story) or just hashtag directly in your captions for a chance to be featured in a hashtag story.
Now that users can follow hashtags, your stories on Instagram have a chance to be seen by both people who are following that hashtag and anyone who’s just checking it out.
2. Use the right filters on Instagram
Keyword hashtags aren’t the only thing you should pay attention to. The Instagram community responds to certain photo filters more favorably than others. Using these preferred filters can have an impact on your engagement.
Here are the 10 current most popular filters on Instagram according to Iconosquare:
- Normal (No Filter)
- Clarendon
- Juno
- Lark
- Ludwig
- Gingham
- Valencia
- X-Pro II
- Lo-fi
- Amaro
TrackMaven ran a study on Instagram accounts to see how filters affected engagement and found that Mayfair, Hefe, and Ludwig drove the most interaction.
But more important than the general Instagram community’s favorite filters, are your particular audience’s favorite filters. Consider this custom graph which correlates filter usage to engagement from my own Instagram account:
You can use IconoSquare to review the performance of your own account to understand what is and is not currently working for you.
3. Post on Instagram at the right times
Beyond adding the appropriate hashtags and using the best filters, you should also be considering the timing of your posts.
A targeted approach is to analyze what has and has not worked for you in the past. By visiting IconoSquare’s optimization section, you can get a detailed analysis of your posting history vs. engagement. This report will also highlight the best times of the day and days of the week to post.
The dark circles indicate when you usually post media. The light gray circles shows when your community has been interacting. The biggest light gray circles represent the best times for you to post.
You can also get a lot of great insight from Instagram Analytics for Business accounts for free, under the Followers section.
You may want to consider using a social media scheduling tool to schedule and automatically publish your posts for when your audience is the most engaged.
4. Steal your competitor’s followers on Instagram
One of the best ways to find and attract a new following is by seeking out your closest competitors’ Instagram accounts and engaging with their audience. These people have already shown some level of interest in the products you carry simply by following your competitors’ account.
So how do you effectively steal your competitors’ followers? You can steal your closest competitors’ followers by engaging with them. There are several ways to engage with Instagram users, and the more work you put in, the more followers and repeat engagement you’ll get out of it.
The three types of engagement on Instagram are:
- Follow a user
- Like a photo
- Comment on a photo
I ran an informal test with my business account to see how my competitors’ followers responded to my marketing advances. I targeted the followers of a close, local competitor. Since I know many of his followers would be local, I added my city to my profile to create a greater sense of familiarity between my brand and the people I am targeting.
I began by simply following 100 of my competitors’ followers. Later, I followed another 100 but I also took the time to like one of their photos. Finally, I followed a third group of 100 and liked as well as commented on one photo from each account…
Here were the results:
- Follow: 14% followback
- Follow + Like: 22% followback
- Follow + Like + Comment: 34% followback
Although the are many variables and the test was far from scientific, the results were clear. The more you put in and engage with people, the more you’ll get out of it.
5. Pay for sponsored posts and product reviews
All this optimized posting to your account is great but if you really want to make an impact, you need to take advantage of influencer marketing on Instagram, exposing your brand to a wider audience.
So how do you do that? First, unlike the tactics above to grow your account this one usually isn’t free. However, if done correctly, it’s good value.
To get started, you’ll need to make a list of large accounts in your niche. For example, if you sell beauty products, you’ll want to find large accounts from beauty bloggers.
You may already be following these accounts, but if not you’ll need to find them. One of the best ways is to use Webstagram (mentioned earlier) and search for some of the closest hashtag keywords you uncovered in the beginning of this post. When you do a search for your keywords, not only will it show you the related keywords, but it also shows you the top Instagram accounts that feature those keywords.
There are a few things to look for in the profiles results:
- A large following—usually 20k to 200k
- An email address in the profile
If there is an email address in the profile, it usually means they’re open to sponsored posts or a shoutout in a sponsored Story.
You’ll want to email them and ask them their sponsored post pricing. In general, I have found the average rate to be around $20-$50 per post, depending on the size of their following.
However, if you’re selling a unique and original product, you may also want to consider sending them your product to review and post. The more natural and less advertisement-like the image, the greater the engagement and response usually.
You don’t necessarily need influencers with a massive following, but rather ones with a high engagement rate (likes and comments relative to follower size), which many influencer marketplaces can provide.
6. Use geotags on Instagram for local discoverability
Besides hashtags, you can also make your Instagram posts and Stories discoverable by tagging your location, either the city you’re in or the venue where the photo or video was taken.
Locations not only have their own Instagram feed but also their own Story just like hashtags that you can contribute to when you use the location sticker in your own Stories.
Local businesses can get the most value out of location tags by posting regularly to these feeds and also engaging with posts from prospective customers who are physically in the vicinity.
7. Organize your Stories into Highlights
Whenever a potential follower lands on your profile, you have a short span of time to convince them to follow you.
One way to do this is by using the “Highlights” feature on your profile to organize your in a way that communicates what your account is about.
Since Stories have a 24-hour lifespan, Highlights can be used to give them a second-life and entice others to follow you so they don’t miss out on more Stories in the future.
Use Story Highlights to:
- Create trailers that tease what your account is about
- Organize your Stories into themes (like countries you’ve visited to for travel accounts)
- Explain your products through pictures and videos
- Promote your products using swipe-up links (you need at least 10K followers and a Instagram Business account to do this with your Stories)
8. Ask for more followers
It sounds obvious, but it deserves to be said: Don’t be afraid to occasionally ask your audience to follow you.
The same way YouTubers ask their viewers to follow them at the end of their videos, you can also ask viewers to follow you for more content.
Sometimes people might really enjoy what you put out on Instagram, but need a nudge before they actually follow you. Sometimes you just need to remind the users of a platform that they can subscribe to get more in the comments of a post.
You can also do this in your Instagram captions or even work it into your content by pitching what your audience will get if they follow you or hinting at content that’s coming up that they won’t want to miss.
9. Hop on trends for more followers
When the opportunity presents itself, aligning your content with trending topics or hashtags can improve discoverability and engagement.
For example, you can ride the wave of a trending topic or event, such as a holiday, in a relevant way to boost your engagement and reach. Or you can participate in one of the many hashtag holidays that exist, such as #NationalCoffeeDay (falling on October 1st in 2018). Mark relevant events in your calendar so you can prepare relevant content in advance.
Be sure to join the conversation in a meaningful way and when in doubt, ask yourself if your target audience would actually pay attention to the trend.
10. Run a giveaway to attract Instagram followers
One of the best kinds of comments you can get on any social media post, not just Instagram, is a comment where one user tags a friend. Not only do these comments contribute to your post’s engagement, which in turn makes it favorable to the Instagram algorithm, but each tag brings you a new audience member who arrived through a recommendation and who you could potentially win over as a follower.
One way to encourage this behavior is by posting relatable content that begs for 1:1 sharing (e.g. A gym meme that asks you to tag a friend who skips leg day). But a more reliable way to get your audience to tag their friends is by running a giveaway that encourages your audience to tag a friend and follow your account.
Be sure to check out our post on running a giveaway for more, as well follow Instagram’s promotion guidelines and any legal requirements for running a contest that apply in your country of operation.
For inspiration, here’s an example of a successful product giveaway from the5th that incentivizes people to follow their account and tag a friend for the chance to win two free products for the both of them.](http://)