Definition of Co-branding:

  1. In internet commerce, two firms working together to market a good or service. In co-branding, a website with a significant visitor or user base advertises one or more items provided by another firm.

  2. Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or "cobranding") encompasses several different types of branding collaborations, typically involving the brands of at least two companies. Each brand in such a strategic alliance contributes its own identity to create a melded brand with the help of unique logos, brand identifiers, and color schemes.

  3. The marketing of a product or service under two or more brand names.

  4. The point of co-branding is to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel consumers to pay a greater premium for them. It can also make a product less susceptible to copying by private-label competition.

How to use Co-branding in a sentence?

  1. For example, Citi AAdvantage cards that give you American Airline miles when you spend money incentivizes both companies.
  2. Co-branding can boost the reputation of two or more brands, depending on the strategy employed. There are four distinct strategies including market ■■■■■■■■■■■, global brand, brand reinforcement, and brand extension strategy.
  3. Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.
  4. Sometimes you may want to try co-branding with another company if you think it can help grow your product quickly.
  5. Co-branding can increase the prominence of a brand.
  6. There was some co-branding going on which made me happy because I liked when people worked together towards a common goal.
  7. If you think it may help expand your business you may want to try co-branding with another company that you trust.

Meaning of Co-branding & Co-branding Definition


When one brand tries to connect with another in the mind of the user, often by putting their logo on another website. Typical examples of this are posts about a specific event on one website that has been marked as recommended in relation to another website.

7 things to know about co-branding

  1. In brand associations, two or more brands work together. By sharing their brands, they also share their followers/audience, which can lead to a huge increase in reach and brand equity for everyone.
  2. For websites, partnering with another brand in your website area can be very profitable if a) the content is great and b) the brand has similar values ​​to yours.
  3. Make sure the brands you work with have similar values ​​to yours. There's no point in making your audience love you more if your own audience hates you for it.
  4. Co-branding is *not* the same as co-marketing. Co-branding means collaboration between brands to create/create something new. Comarketing simply means working together to promote something.
  5. Milk and cookies Peanut butter and jelly Socks and sandals Some things go together. Some things are wrong.
  6. Sometimes a brand partnership has a senior partner and a junior partner. For example, think of ice cubes in a drink. You want a drink, but ice cubes make it better.
  7. Brand associations should not be taken lightly. When you associate yourself with a brand with a scandalous past, people (rightly) wonder why you find their behavior acceptable.

Other names for co-branding (synonyms)

brand association