Definition of Co-branding:
In internet commerce, two firms working together to market a good or service. In co-branding, a website with a significant visitor or user base advertises one or more items provided by another firm.
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or "cobranding") encompasses several different types of branding collaborations, typically involving the brands of at least two companies. Each brand in such a strategic alliance contributes its own identity to create a melded brand with the help of unique logos, brand identifiers, and color schemes.
The marketing of a product or service under two or more brand names.
The point of co-branding is to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel consumers to pay a greater premium for them. It can also make a product less susceptible to copying by private-label competition.
How to use Co-branding in a sentence?
- For example, Citi AAdvantage cards that give you American Airline miles when you spend money incentivizes both companies.
- Co-branding can boost the reputation of two or more brands, depending on the strategy employed. There are four distinct strategies including market penetration, global brand, brand reinforcement, and brand extension strategy.
- Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.
- Sometimes you may want to try co-branding with another company if you think it can help grow your product quickly.
- Co-branding can increase the prominence of a brand.
- There was some co-branding going on which made me happy because I liked when people worked together towards a common goal.
- If you think it may help expand your business you may want to try co-branding with another company that you trust.
Meaning of Co-branding & Co-branding Definition