Definition of Co-branding:
In internet commerce, two firms working together to market a good or service. In co-branding, a website with a significant visitor or user base advertises one or more items provided by another firm.
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or "cobranding") encompasses several different types of branding collaborations, typically involving the brands of at least two companies. Each brand in such a strategic alliance contributes its own identity to create a melded brand with the help of unique logos, brand identifiers, and color schemes.
The marketing of a product or service under two or more brand names.
The point of co-branding is to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel consumers to pay a greater premium for them. It can also make a product less susceptible to copying by private-label competition.
How to use Co-branding in a sentence?
- For example, Citi AAdvantage cards that give you American Airline miles when you spend money incentivizes both companies.
- Co-branding can boost the reputation of two or more brands, depending on the strategy employed. There are four distinct strategies including market ■■■■■■■■■■■, global brand, brand reinforcement, and brand extension strategy.
- Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.
- Sometimes you may want to try co-branding with another company if you think it can help grow your product quickly.
- Co-branding can increase the prominence of a brand.
- There was some co-branding going on which made me happy because I liked when people worked together towards a common goal.
- If you think it may help expand your business you may want to try co-branding with another company that you trust.
Meaning of Co-branding & Co-branding Definition