Definition of Product placement:
An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media.
Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show.
For example: Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage, or Toyota might pay to have one of the characters drive their newest automobile.
Through product placement, companies hope that moviegoers will take note of the products used by the characters, and therefore think more strongly about using the products themselves.
Some people consider product placement to be deceptive and unethical.
Product placement is a form of advertising in which branded goods and services are featured in a production that targets a large audience. Also known as "embedded marketing" or "embedded advertising," product placements are typically found in movies, television shows, personal videos, radio, and—less commonly—live performances. In exchange for product placement rights, companies may pay a production company or studio in cash, goods, or services.
Product placements are presented in a way that will generate positive feelings towards the advertised brand and are implemented, mentioned, or discussed through the program. They are not explicit advertisements. Product placement is effective because it enables the audience to develop a stronger connection with the brand in a more natural way, rather than being directly marketed to. When a brand appears in a movie, TV show, or other performance, it is most likely because an advertiser paid for that privilege. Some people believe that such advertising is inherently dishonest and deceptive to easily-influenced children.
A practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.
How to use Product placement in a sentence?
- The product placement decided upon by our marketing manager for the trade show was excellent as we made many contacts that day.
- Product placements tend to be effective since they integrate seamlessly within a show and market to consumers in less direct ways–such as James Bond driving a Ford car that is made to look appealing.
- You may want to talk to a popular tv show and see if you can get product placement for your company for good advertising.
- Some trends in product placements include selling storylines or using post-production technology to alter product placements.
- Product placement is a form of advertising in which branded goods and services are featured in a production that targets a large audience.
- Product placement is common practice in American movies.
- I do not like movies that have Coca Cola in them, or Pepsi because I think product placement lowers the artistic value of a film.
Meaning of Product placement & Product placement Definition