Definition of Product placement:
Advertising techniques that companies typically use to promote their products using unconventional advertising techniques through screenings in films, television or other media.
Product placement is usually initiated through an agreement between the product manufacturer and the media company where the media company receives financial benefits. Companies usually charge a fee for the use, display or highlight of their products in movies or programs.
For example: Coca-Cola may pay a special license fee to keep Coke instead of a Pepsi drink for the main character, or Toyota may pay one of these characters to drive its new car.
Through product placement, the company expects viewers to focus on the product used by the characters and, therefore, to think more about the product itself.
Some people find product placement misleading and immoral.
Product placement is a form of advertising in which branded products and services are presented in a product aimed at a wide audience. Product placement, also called integrated marketing or advertising, is commonly found in movies, TV shows, home videos, radio and rarely live events. In exchange for product placement rights, the company may pay the company or production studio in cash, goods or services.
Product placement is presented in such a way as to create a positive feeling about the advertised brand and its implementation, mention or discussion in the program. This is not a clear advertisement. Product positioning is effective because the public can build stronger relationships with the brand in a more natural way than direct marketing. If a brand appears in a movie, TV show, or other show, it may be because the advertiser paid for the privilege. Some people think that these advertisements for dangerous children are inherently dishonest and misleading.
An exercise in which product makers or service providers gain prominence by paying for their products to appear in movies and television programs.
How to use Product placement in a sentence?
- The product that our marketing manager decided to showcase was great, because we had a lot of contact that day.
- Product placement is effective because it fits perfectly in a straight line between the living room and the consumer market, such as the dining room. B. James Bond drove a Ford that looked attractive.
- To get a good deal, you may want to talk to a popular TV show to see if there is a product that you can market to your company.
- Some product placement trends include selling stories or using post-production technology to relocate products.
- Product placement is a form of advertising in which branded products and services are presented in a product aimed at a wide audience.
- Product placement is common in American films.
- I don't like movies that have Coca or Pepsi because I think product placement reduces the artistic value of the film.
Meaning of Product placement & Product placement Definition