The power of Digital Marketing has helped many businesses and professionals not only to survive but also to establish and flourish during pandemic times, further shunning the effects of the pandemic. This super spreaders event has led to the process of learning, unlearning, and relearning with the power of Digital Marketing helping aspiring individuals to select Digital Marketing as a career.
Covid 2019 has definitely created an edgy situation for the entire world but not to miss that on other hand it has also led to the need for digitization of human lives, be it personal or professional or commercial. This super spreaders event has also spread the positive virus of digitalization in all age ranges from children to senior citizens.
When the entire world was still digesting the thought of lockdown, seeing the business and economy going down due to this super spreaders event to the level, where many of the businesses had to be shut down and many were fighting to survive. It has bought a new word for us “phygital”, bridging the physical world with the digital world.
Covid has definitely imparted the lesson that Digitalization is ubiquitous. Digital Marketing has been a powerful tool used for more than a decade, but the covid scene has given more power to many traditionally operated businesses by implying the power of digitalization to sustain their business. Many people who lost their jobs started new businesses and implied digital marketing tools to establish themselves. Many become bloggers in various niches. Education which was always accepted in the traditional way of physical classes also took the path of digitalization giving the opportunity to establish new online education businesses with the power of digital marketing. The adoption of Digitalization and Digital Marketing has really helped many businesses and startups to survive the effect of the pandemic.
eCommerce companies boom
Pandemic has definitely done something best during the lockdown, where people had time to learn, unlearn and relearn which could not have been possible in normal times. It has marked acceptance of digital media, digital payments, digital platforms for business meetings and not to be left behind digital marketing in a higher percentage. People have started buying even their daily essentials through digital platforms, which has given a chance for many eCommerce companies to boom as e-tailers. Many big conglomerates paved their way into the business of essentials implying the power of digital marketing, which paved the way for job opportunities and career transition.
Just in the few months between March to April, we as humans definitely experienced the power of the internet and digital marketing to the extent that not only the younger generation but also one level above wanted to take it as their career and profession. With no or little knowledge many aspired to know more, learn more, and grow their business and brands choose to know the power of digital marketing by enrolling them in digital marketing courses through various platforms.
Covid has definitely imparted the lesson that not only the physical presence of a business can be helpful, but digital presence is also of more importance with the power of digital marketing and social media. Social media has the power to establish and grow the brands as well as bring the clients to you. With new methods and techniques developed over time, businesses can also reach prospective clients through the power of social media and social media marketing.
Below are a few reasons why the digital marketing industry and career in digital marketing is ubiquitous
Affordability - Digital Marketing is definitely monetarily reasonable than other modes of marketing. Prices do vary depending upon the approach selected but for sure is cheaper than the traditional way of marketing techniques
Mobile Access - It’s not a new fact that now smartphones have become part of our lives giving one-touch access to news, social media, and countless activities. Digital Marketing helps to reach the correct audience and target them with the right methods like remarketing, text and email marketing, social media marketing.
Flexibility - Digital Marketing has given great flexibility to think, innovate and design the methods to create the campaign to target the real audience with banner ads, email marketing, social media, blog posts, and engaging content.
Expansion - This is the era for online shopping, digital marketing, and its technique helps to target the real audience and appeal to them and thus expands the reach of the business. Google Shopping ads and brand awareness ads help to increase the reach and boost sales.
Multimedia - Digital Marketing uses the combination of different types of media as content like picture images, video clips, and audio which is more appealing and attention-grabbing than traditional ways of marketing.
Interactivity - Digital Marketing helps in communicating directly with customers who see the content through website comments, messages, reviews, and social media posts. This is the way to show empathy toward the customer that they are heard and acknowledged as well.
Tracking - Besides engagement Digital Marketing also helps in tracking the engagement of the customers, the conversions through sales and purchases. It helps to analyze which marketing methods are effective further helping to improve the strategies.
Need to learn, know more, sustain businesses, start new business and profession, to keep the living and earning going on and growing more- with all these millennials understood that in Digital Marketing is definitely the need for a lifetime. There were many institutes that had been imparting teachings and training on digital marketing and with the current scenario even more institutes and colleges are opting to include the digital marketing course in their curriculum.
Especially for aspiring learners, it is very important to carefully select the institute for learning Digital Marketing at a deeper level. It is of utmost importance to select the Digital Marketing Institute where they give hands-on teaching and live training apart from the theoretical one. Professionally seasoned and expert mentors, certified trainers, certified courses, and time since the institute has been established should also be considered while selecting the Digital Marketing Institute.