Digital Marketing Future

A survey conducted by the digital magazine Adweek revealed that the Chief Marketing Officer (CMO) understands that his business is increasingly digital, but is still hesitant to consider the idea of putting the digital label on his company and join the best Digital marketing agency in Lahore.

CMOS knows that digital marketing spending will reach 75% of the advertising budget in the next five years (2014-2019), but about half of those surveyed are worried about whether they can manage these changes or whether the process will get out of control and visit our Digital marketing agencyDigital marketing agency in Lahore.

Radical changes

With the statement “Marketing expects radical changes in the next 5 years”, 78% of the CMOS surveyed agree and come to our Digital marketing agency in Lahore.

Following changes are expected in digital marketing space

  • Digital channels will account for more than 75% of marketing budgets - 37% of respondents agree with this statement.

  • More than 50% of the advertising budget will be spent directly on mobile marketing - 35% of respondents agree.

  • Earned" media (earned media - third party websites, etc. that display your content for free because of its high quality) is more important than your own media or paid media - 27% of respondents agree with this statement and visit our Digital marketing agency in Lahore.

  • Marketing campaigns are launched in real-time - 32% of respondents agree with this statement.

  • Analytical skills are becoming an essential marketing skill - 42% of respondents support this statement.

However, only 21% of respondents think their companies will be known as digital companies. Yet despite clear skepticism about digitizing their businesses, CMOs continue to invest more in better digital channels and visit Nomad’s Tech digital marketing.

The most effective channels

The next part of the survey focused on the effectiveness of marketing channels and was conducted in two stages: 2012 and 2014 (data for 2012 is in the black segment of the circle, for 2014 - in the green segment).

  • E-mail was considered a productive tool by 44% of marketers in 2012, compared to 58% in 2014. The popularity of this channel is growing before our eyes and come to the best Digital marketing agency in Lahore.

  • In 2012, 49% of those surveyed were in favor of online display advertising, after two years the figure was 59%.

  • Search engines as a marketing channel were rated positively by 52% of respondents in 2012, 2014 - 61%.

  • In two years, the popularity of television advertising increased slightly from 51% in 2012 to 58% in 2014.

Unexpectedly in two years, the percentage of marketers who recognize the effectiveness of radio advertising has increased significantly: from 39% in 2012 to 48% in 2014 - the growth in popularity of this channel is comparable to that of search engines and is higher than that of television and join our best Digital marketing agency in Lahore.

Mobile users

More and more marketers are convinced of the importance of a mobile lead generation channel: if 50% of respondents had this opinion in 2012, two years later it is already 58%. It is interesting to note that the attitude towards this channel is determined by the age of the respondents :

Among marketers under the age of 50, 7 out of 10 believe that mobile advertising is extremely important for their business; among those over 50, this opinion is shared by 5 out of 10.

The following marketing channels will gain popularity in the 2012-2014 period:

  • Social media - from 48% to 56%,

  • Media coverage - from 54% to 61%,

  • Print advertising (printed products of all formats: from flyers to big boards) - from 55% to 59%.

The recognized performance of corporate websites has remained virtually unchanged in two years: 62% in 2012 and 63% in 2014 and visit us at the very best Digital marketing agency in Lahore.

The popularity of telemarketing decreased by 10%, from 58% in 2012 to 48% in 2014. Does this trend mean the end of telemarketing?

Investments in marketing

The size of the budget that, according to the survey, is allocated by companies for digital marketing :

  • Up to $25 million - 23%,

  • 25 to 50 million dollars - 13%,

  • 50 to 100 million dollars - 12%,

  • From $100 million to $500 million - 27%,

  • From $500 million to $1 billion - 9%,

  • More than 1 billion - 3%.

13% of respondents did not have the necessary information.

The expected changes in digital budgets were as follows:

  • 14% of respondents expected an increase of more than 10%,

  • 26 percent of survey participants - 6 to 10 percent,

  • 27% of marketers surveyed - 1 to 5%.

  • 25% of respondents think that.