How to Make Individual Lawyer Marketing Plan? Are you a lawyer? Do you want to expand your law firm? If yes, this article has a lawyer marketing plan for you.
Importance of Social media for lawyers
There are many cases where lawyers make strategies and work hard for expansion of their reach, but even after doing a lot of work the results do not arrive to be satisfactory. A major reason for these hurdles has been proved to be "lack of good Lawyer Marketing Plan. "
Most of the lawyers don’t have it and if somehow they make it, it doesn’t fulfill their needs.
In this article, we’re going to throw some light on how to make a proper individual strategy for a lawyer marketing firm.
What is a Lawyer Marketing Plan?
Lawyers should always work according to certain strategies and techniques for their expansion and generating leads. A lawyer Marketing plan serves the roadmap of the same.
It gives attorneys to work towards their vision in a structured way for the development of their practice. Creating a plan takes the guesswork away and allows you to organize, execute and track your success by providing a direction to marketing activities.
A Lawyer marketing plan lays a trackable strategy and reduces the hassle. And hence plays a vital role in expanding the firm.
Skeleton of an effective Lawyer marketing plan (LMP):
Crafting a LMP seems to be a complex process but it can be a lot easier if you make it in a structured manner. Add the points one by one and keep elaborating them as per your need.
Here, to make your task easier, we’re listing the most important points that provide a skeleton to the plan. These points vary attorney to attorney. And one should always keep these points in mind while crafting a LMP.
Here are the points:
1. Geographical location :
2. Know your target clients :
You should know the persona/type of the clients you will have to deal with. Understanding your audience is the first step for reaching the people you want as clients. Their required services should be your priority. If un sure ask some Business Lawyers.
Few questions you should ask yourself while crafting a LMP:
● Where are my clients based?
● What kind of mindset, they have?
● How should I approach them.?
● Which type of communication is better to create a good impact?
● What’s their average age?
● What problem(s) will they want me to solve?
● What questions or concerns will have before hiring me?
● What will be the most effective way of convincing them?
● How will they find me?
● What kind of relationship should I have with them?
There are many such questions you should take care of. After all, the whole LMP is crafted for attracting the clients only.
3. Your marketing goal :
Outline your mission and clearly mention it in the LMP.
Always set the business development goals for a specific timeframe. You can also break them in pieces and create a checklist. Keep updating it time to time.
4. Your competitions :
You must know the work and approaching strategy of your competitive attorney. Always try to become different and better than them.
5. Marketing budget :
All your marketing plans should be based on your budget. Don’t try to create a costly plan. Complete the tasks one by one and be financially stable.
6. Social Media :
As we know, social media is the best way of marketing in this modern way. If you shall use it efficiently it will bring a huge profit and that too at a low cost. Take help of Digital Marketing.
In your LMP, note down the platforms you will and how you will post the content. Don’t forget to make your website and advertise it on your social media handles.
Above listed points are the most important ones for any LMP. You can add more points as per your need.
Common Mistakes in Lawyer Marketing Plan (LMP)
While crafting a LMP, people commit several mistakes that create a massive impact.
Here, we’re listing some of the mistakes you should avoid:
● Long LMP is not necessary. If it is helpful for you it can even be 2-3 pages.
● Always prepare your LMP on your own because only you can deal with your targets and hurdles properly.
● Never try to copy any other lawyer.
● LML should not be complicated. Make it simple and clearly readable.
● Avoid using long paragraphs. Use bullets and tables, it will make the tracking easier.
● Set an achievable target. Be real about your place, stage and development.
● Always follow the LMP you have created. If you can’t follow it, better to not even make it.
Having a good LMP and following it properly will definitely help you in flourishing your business. A good LMP should be Specific, Measurable, Achievable, Relevant and Time-based.
An effective LMP should always lead to setting and achieving a “SMART” goal and building your Attorney Brand. Keep updating and upgrading your LMP from time to time.
Sophia is a digital marketer by profession with hobbies of innovative and online marketing writing. She works with Conroy Creative Counsel, provide Lawyers