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As Google fuses the Core Web Vitals pointer into its calculation in 2021, it is currently more significant than any other time, and you will need your site to stack as fast as could really be expected. With Google’s “mobile-first”, you will want to make sure that the mobile version of your website loads very quickly.
In addition to the new changes to its algorithm, Google also confirmed that they will use your “(Accelerated Mobile Page) AMP” page to calculate your “core web life” metric score, not your mobile or desktop page. Since AMP pages usually get a high “page experience” score, it may be in your best interest to use AMP optimization to increase the mobile speed of your website.
You need to know about implementing AMP for mobile optimization to improve website performance and ranking on mobile devices.
What is AMP?
Google characterizes AMP as “an open-source HTML structure upgraded for versatile web perusing intended to help load pages quicker.” According to Instapages, “more than 1.5 billion AMP pages have been created [April 2021], And more than 100 points of leading analysis, advertising technology, and CMS providers support the AMP format.”
You may be wondering how to use AMP to speed up the load time of mobile pages, especially when they have rich content such as audio or video files, infographics, or PDFs. As Search Engine Journal clarifies: “AMP is a barebones form of the versatile page of a site. The content it displays is important, but it eliminates all factors that affect the speed and performance of the website.”
Implementing AMP for mobile optimization can also improve the overall engagement and performance of mobile pages. The AMP page loads almost instantly, thus providing a smoother and a more engaging experience for users’ websites on mobile devices. This is a sample Search Engine Journal provided to demonstrate the difference between mobile pages with and without AMP: An example shows the difference between Guardian mobile pages and mobile optimization using AMP.
The page on the left is the mobile page of The Guardian, while the page on the right uses AMP for mobile optimization. Although the differences between these two pages are not very obvious, they do exist. For example, the mobile page on the left has a more powerful navigation bar. However, the navigation bar of the AMP page on the right is simpler, but the social sharing buttons are more prominent at the bottom of the page.
Is AMP good for SEO?
This appears to be really obvious, yet AMP can help site pages’ heap quicker on cell phones.Also, if your page loads faster than other pages, users may be more inclined to stay on your website and interact with your content. In turn, this can improve your website’s mobile ranking-this refers to the position of users who search on mobile devices in search engine results. As Search Engine Journal said, incorporating AMP improvement into the versatile pages of your site, “it is conceivable to fulfill your guests, which implies a ton to Google. And, if you like Google, you will get a higher Rank, bring more traffic, and increase revenue.”
When to use AMP pages?
Although AMP optimization is important for building accelerated mobile pages, it may not make sense for everyone to integrate AMP into their website. Before implementing AMP optimization, there are some considerations to consider. Here are some pros and cons to consider:
Advantages
AMP can help you load your website faster. Yes, this is the third time I mention this, but it is necessary to repeat it. The AMP page is fragile, smooth, and quick this makes your guests (with the Google expansion) extremely glad.
AMP can help you improve your mobile phone rankings. All things considered, AMP itself is anything but a positioning variable. However, AMP optimization can improve the load time of your website, so it can have a positive impact on your website’s mobile ranking. Moreover, since faster loading time is a factor in Google’s core web life cycle page experience indicators, implementing AMP optimization for mobile pages can have a positive impact on your SERP (Search Engine Results Page) ranking.
Disadvantages
AMP possibly works when the client taps on the AMP variant of the page. If implemented incorrectly, the AMP version of your page will not always be displayed on the page on the SERP.
The analysis to track data from AMP pages is still very limited. In addition to certain restrictions, AMP also needs other tags to support Google Analytics, which needs to be integrated into all your AMP pages in order to collect and analyze data correctly. AMP only allows one advertising label per page. Yes, AMP pages do support ads, but due to the limitation of one ad per page, your potential advertising revenue is limited. It is not easy to implement ads on AMP pages.
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