The Importance Of Load Time In Keywords Ranking

Page speed is one of the most significant ranking factors in SEO. The amount of time taken by the web page to load is called the page speed. Web pages may contain images, scripts, etc. Therefore, every other web page can have different speed time. Your website’s ranking may be hampered if it has a slower page speed. Several tools are made available by Google, helping website developers to improve the website’s loading speed.

Load Time In Keywords Ranking

Users get frustrated if the page speed is extremely slow. The slow page load time has a direct effect on the traffic and organic search rankings. Certain factors affect the page load time, like the hosting server, the number of elements on the page, type of stuff on the page, users location, etc.

Therefore, web designing has to be done with great care. When the website or web page loads quickly, it has higher conversion rates.

How Does The Page Load Time Affect Keyword Rankings?

Google’s Martin Splitt states that they want to provide their uses with a great experience. They primarily consider faster websites are helpful for users than slower websites. Therefore, page load time is an influential and significant ranking factor. The page load time matters the most instead of the page’s content. Again Martin Splitt said that if there is a faster website with low-quality content, it is not helpful.

Along with the page load time, content quality also plays a notable role in website designing. Generally, people prefer the website having a faster page load time. If your website loads the page slowly requested by users, they click on other websites for the resources they require. The speedier website will rank across every digital marketing channel.

The website development is one of the effective digital marketing services. Your website’s load speed has an impact on the revenue as well. Users do not respond to slow sites which take more than 3 seconds to load the page. In 2018 Google’s survey, it found that more than 50% of users leave laggy sites. They look for the website that loads the requested page in less than two seconds. Therefore, if your website is slower, no users will respond to it. This, indeed, will end in less revenue.

You can measure your site’s speed using several tools, like Page Speed Insights, WebPage Test, or GTmetrix. One of the best speed measuring tools is Page Speed Insights by Google. The Page Speed Tool offers a detailed report on the website’s speed on mobile phones and desktops. It also provides a thorough and stepwise description of how to increase the website’s loading speed.

How To Speed Up The Website?

Below are some useful tips required to speed-up your website.

1. Compress Images

Adding large size images may bring a load on your website’s page. Therefore, compress the images before adding to the page. You can shrink the image’s file size using image resizing tools or using images in a different format.

2. Use a cache

Using the platform that will cache your pages will be beneficial in speeding up the website’s load time. You can go for the WordPress management system, which will cache the page’s latest version.

3. Clear redirects

The browser gets confused if your website has multiple redirects, and slows down the load time. Therefore, look for your website’s redirects and simplify them. The PageSpeed Insights tool will help you to know the active redirects.


In the early days of the internet, people did not expect fast loading websites. Today, the picture is entirely different. People are responding to sites that load their pages faster. Slow page speed affects conversion rates and search engine rankings. Landing pages, one of the digital marketing services, enhance conversions.