For a website to run on Google and getting traffic on it, its crucial element is to know how to work on every aspect of digital marketing. And talking about digital marketing it has some fundamentals which can make our website rank on search engines rapidly if we work on it dedicatedly.
Why Long Tail Keyword is SEO’s Best Strategy?
When we talk about digital marketing fundamentals, SEO (Search Engine Optimization) is a total game-changer. Because it helps to get organic traffic on the website and according to Google stats “only 15 to 20 percent of the traffic that a website gets through PPC Ads and the rest of the 80% traffic come through organic results (SEO).
Smart Buraq Tech considers SEO is a game in which we mainly play with keywords. Keywords are search queries relevant to our business with a considerable monthly search volume. Best keyword out there are those which have high search volume and low competition and these type of keywords are also called low hanging fruits of SEO. There are two types of keywords.1- short-tail keywords 2- long-tail keywords.
How long-tail keywords are better than short-tail:
Short tail keywords are those keywords that are consist of 1 or 2 words. They are high in volume but also very high in the competition that makes it impossible for a new or small website to rank on the search engine and only after working on these short-tail keywords restlessly for a very long time can make a new website get ranking on these keywords. So what is the better approach to rank easily and early on search engines? Yes of course it’s a Long-tail Keyword strategy that can help any new or small website to get ranking on the search engines.
What are Long Tail Keywords?
In SEO, long-tail keywords are far more specific than the primary key phrase. For example, if your primary keyword is “work out” a long-tail keyword might be “30-minute workout” or maybe “how to work out with kettlebells” because long-tail keywords are more specific. The volume tends to be lower which is a good thing while it brings in less traffic for that keyword alone, the competition for that keyword is proportionately lighter too which means you can target ad campaigns and marketing for a much lower cost than your primary keyword in many cases long-tail keywords are designed to attract niche customers like 1970s comic books instead of just comic books.
These sorts of searches may not be what your entire site is about but because it’s related to the overall subject matter, those niche users will most likely explore the rest of your site or the long tails may attract customers who know what they want and are searching for the right place to click buy now such as elegant themes “divi lifetime membership” if someone were to use that specific search phrase the conversion is almost certain versus someone who simply searches “divi” think about writing a post where you want to rank for the keyword “word press hosting” the outline of the post may include “an overview of the kinds of hosting available and quick list of the top companies” and then a couple of in-depth looks at the main choices you want to highlight that final bit would be where you look for long tail keywords another way to use long tail keywords in your content is to write in such a way that you answer someone’s question with your content more and more users are searching through a virtual assistant like Sara, you can use long tail keywords in the forms of questions and answers throughout your content to optimize for these searches and there you go that’s everything you need to know about long tail keywords.
HOW TO SEARCH LONG TAIL KEYWORDS:
The searching long-tail keyword can be a headache but it is a lot easier if you know the correct tool which can help you because there are hundreds of tools are available but getting the best ones is what you should aim for. So here are the four long-tail keyword research tools which I prefer:
KEYWORD.IO
This tool is especially for long-tail keyword research can give thousands of suggestions in few mere seconds which can save a lot of your time and effort.
AHREF
AHREF is one of the best SEO tools available in the market and doing your long-tail keyword research through it can definitely benefit you with your ranking.
SEMRush
When talking about keyword searching, it is impossible to left SEMRush fro, the discussion as this tool can really help you to increase the quality of your long-tail keywords.
HOW TO CHOOSE LONG TAIL KEYWORDS
According to Real Blogger Outreach company choosing the long tail keyword is even more difficult than searching it because it searching we can use tools but in choosing it totally depends on us which keyword we choose and which we dump. So when choosing long-tail keywords for your website keep these three things in your mind;
KNOW YOUR AUDIENCE
Before choosing your long-tail keywords you should know what type of people you are targeting and they will search or what problems they are facing to be needed for your product and then choose that long-tail keyword that clearly tells them what your product is about.
HIGH SEARCH VOLUME
Long-tail keywords have normally lower search volume than short tail but you should always choose those long-tail keywords which relatively higher search volume than other long-tail keywords.
SEO DIFFICULTY
SEO difficulty of a keyword is that keyword have competition among content creators like getting used constantly and that’s the reason you should never choose your long-tail keyword which has high SEO difficulty because it will take your time and efforts to rank on it like never choose a keyword with above 60 SEO difficulty, 30 to 40 is the moderate means you can choose it but it will be better if you don’t and 0 to 30 SEO difficulty are the ones you should go for.