Camasutra or Kamasutra is the 2nd largest brand of condoms in India. They offer multiple products for a good sexual experience. They have collaborated with Raymond Group for better manufacturing quality.
What is CamaSutra?
| Name | CamaSutra |
|---|---|
| Owner | J.K. Ansell Ltd. (JKAL) |
| Introduced | 1991; 31 years ago |
| Markets | 70 countries |
| Previous owners | J.K. Chemicals Ltd. |
| Country | India |
The second-largest protection brand in India is KamaSutra Condoms. Raymond Group, India’s largest fabric and branded clothing firm, and Ansell Limited have a 50/50 venture called J.K. Ansell Ltd. (JKAL).
At 350 million pieces per year, the Aurangabad protection manufacturing plant owned by JKAL is one of the largest in India. In 1991, JKAL began operations and introduced KamaSutra condoms to the market.
Note: The protection division was previously a part of J.K. Chemicals Ltd., a Raymond Group company until the venture was formed in 1996.
Marketing of Camasutra
It is most known for its premiere campaign in 1991, which was photographed by Prabuddha Dasgupta and featured Pooja Bedi and Marc Robinson, considered two of India’s most successful models at the time.
This campaign was developed to capitalize on a major consumer behavioral understanding, which is that sex is predominantly searched for, viewed, found, discussed, and accessible through a computer.
This application can be passed along between friends via the internet. A user chooses the KamaSutra protection variant, enters a personalized message for a friend, and then the next time the friend types anything related to sex, this protection drops down with his message printed on it.
In April of 2009, KamaSutra condoms introduced a brand new viral campaign intending to encourage more individuals to use condoms. The idea behind this is that it serves as a humorous yet practical reminder from a friend to always wear protection.
Summary
As a result, a desktop program has been developed that uses a keystroke sensor and a KamaSutra protection pack that lowers itself whenever the user enters anything that has to do with sexual activity.
Background of Camasutra
The Purusharthas are considered the “four major aims of life” according to the Hindu religion, which includes the notion of the Purusharthas. According to this theory, to live a life that is both satisfying and pleasant, every individual should strive to achieve the following four goals:
-
Dharma encompasses obligations, rights, rules, conduct, virtues, and the appropriate method of living by Rta (the order that makes life and the cosmos possible). In Hinduism, dharma refers to all of one’s obligations, religious or otherwise, as well as each individual’s moral rights and responsibilities.
-
Artha Suggests “life’s tools” or the things one needs to achieve a certain state of being. Riches, career, work-life balance, and economic well-being are all part of Artha’s vision. In Hinduism, a person’s life should aspire to achieve artha or self-realization.
-
Kama has overtones of sexuality and non-sexual sensuality and may be used to describe a wide range of feelings and emotions. Flood summarises the concept of karma as “love” without breaking dharma (moral responsibility), artha (financial prosperity), or one’s path to moksha (spiritual liberation).
-
Moksha symbolizes freedom, emancipation, or release of any sort. There are two distinct definitions of moksha in Hinduism: freedom from the cycle of death and rebirth, and the other means release from this life’s trials and tribulations.
Summary
All existent beings must embrace and respect Dharma, according to Van Buitenen, for the world to remain harmonious and orderly. A person’s duty in the cosmos, according to Van Buitenen, is to pursue and carry out their nature and real calling.
Frequently Asked Questions - FAQs
Some related questions about Camasutra are here:
1 - How would you describe Kamasutra?
Sexual technique, human sexuality, and love are covered in the Kama Sutra, an ancient Sanskrit guidebook. The Kama Sutra is an example of an ancient Sanskrit handbook that instructs how to participate in sexual activity and the positions to utilize.
2 - What does the Kamasutra cover?
A late-19th-century English translation of a Sanskrit text called the Kama Sutra, which contained, among other things, details of sexual positions, practical advice on seduction, and a note on types of women sowed the global view that ancient Indians performed extreme gymnastics while making love.
3 - Is there a difference between the terms “para” and “para”?
In contrast to Apara Vidya, Para Vidya is the knowledge of the Absolute, which has Reality as its content and a distinct character of ultimacy that is singular and free from reason, senses, etc. In contrast, the latter has the phenomenal world as its content.
4 - What is the total number of Shashtra?
There are several Dharmashastras, ranging from 18 to roughly 100, each with its own unique set of beliefs and doctrines. Dharmasutra manuscripts dated to the 1st millennium BCE that originated from Kalpa (Vedanga) studies in the Vedic era are the source of each of these works.
5 - What is the Ashtadasa Vidya system all about?
Ashtadasa Vidya (the study of 18 varieties of Sasthras) is the most common topic of discussion. Ayurveda (Ayurvedic medicine), Ayurvedic pharmacology (pharmaceuticals), Ayurvedic pharmacology (pharmaceuticals), and Aryan pharmacology (pharmaceuticals) are all included in this list.
6 - How many Kalas did one person have?
Krishna and Balrama headed to the Guru Sandipani’s ashram in Avanti after the slaughter of Kamsa and the tying of the sacred thread ritual (Ujjain). Thirteen sorts of knowledge and sixty-four skills were learned in 64 days by Lord Krishna.
7 - What does the Hindu scripture Kamasutra mean?
As far as sensual love is concerned, the Kama Sutra is the earliest known Hindu literature. The Kama and a treatise are the two terms in its title: desire/love/pleasure/sex (kama) (sutra). Contrary to popular belief, this is not a book on sexual positions.
8 - What is Smritisastra?
While the Vedic literature, known as rules (literally, “that which is remembered”), was traditionally passed down from generation to generation. “Smriti,” literally “that which is remembered,” refers to a collection of Hindu texts traditionally attributed to an author.
9 - What is Paravidya’s purpose?
Pursuing para vidya, which lifts the yogi’s burden of rebirth and death, is a central goal in Hinduism and yogic philosophy. “Para Vidya” is a Sanskrit term meaning “transcendental knowledge” or “higher learning” that pertains to one’s self or the ultimate truth.
10 - Who wrote camasutra?
The Kamasutra is written in a dramatic fiction style, with characters such as the nayaka (a man) and the nayika (a woman), as well as pitamarda (a libertine), vita (a pander), and vidushaka (a sage) lending a hand (jester). The Natyasastra, a Sanskrit classic, inspires this format. The Kamasutra contains many lessons and dialogues that draw heavily on Hindu mythology and tradition.
Conclusion
Many different versions of the Kamasutra manuscripts have been found all across India. Associates of British Orientalist Richard Burton stumbled across fragments of the Kamasutra manuscript while seeking a translation of the Sanskrit kama-sastra work Anangaranga, which Hindus had widely translated into regional languages such as Marathi.
Related Articles
https://howtodiscuss.com/t/what-do-hindus-believe-in/144212
https://howtodiscuss.com/t/hindu-deities/125477
https://howtodiscuss.com/t/what-is-hinduism/138930
Optimized By Yasir Khalil on 22 June, 2022