Best Ways to Promote Business by Using Instagram

If you are an entrepreneur looking for the best ways to promote business by using Instagram, then you are definitely not alone in your search. Instagram has quickly become one of the most popular social networking sites, used by hundreds of thousands of people worldwide. Because of this, it’s no wonder that businesses of all sizes are looking into the power of using this platform for their own benefit. It has been suggested by experts that businesses should work to find the best ways to promote business by using Instagram, and also that they should make sure that their efforts are well-directed.

Target Market

The first step in finding the best ways to promote business through Instagram is to find an effective product or service that will fit your target market. If you don’t have one already, then you may want to consider creating one. For example, if you are in the fashion industry then you may wish to promote a range of clothes. This way, more people will be able to get hold of them and hopefully identify with them, which will greatly increase the chance of them purchasing the product that you are offering.

Use of Forums

Next, use the power of online community forums to your advantage. There are numerous online communities dedicated to a number of different topics, including fashion, home, animals, cars, and so much more. By using these forums to promote your business, you will be able to tap into a huge source of potential customers. In order to start doing this, however, you will first need to look for a company or brand that can help you out with this. For instance, there are several big names out there who offer marketing services for businesses, and who can help you get the best of Instagram by promoting and marketing your page.

Official Instagram Account

In addition to being able to meet other users, you will also be able to access the official Instagram account itself. This means that you will be able to access everything that they have to offer. If you are a savvy marketer then you will know that the more information you have about a potential customer before they buy the better chance you have of making a sale. The good news is that you don’t have to limit yourself only to offer your product or service. You can also use this platform to post any pictures that you want people to see, along with any message that you want to get across to the public. The fact that Instagram allows you to post messages and images is what makes it so popular amongst the masses, but the real question is whether or not you can make the most of it. One of the best ways to promote business by using Instagram is to sign up for their community, which will allow you to meet a lot of other users who are taking advantage of the great opportunity that Instagram provides. For more information, you can Visit Here and you will get proper information.

Create Custom Listing

To get the best results, you will have to take advantage of one of the many advertising options that are available on Instagram. One of the most effective ways to promote a business is to create a custom listing, which will allow you to list all of your products or services in one place. The listing should be detailed and informative so that you will entice visitors to take a look at what you have to offer. The most popular option that people use when it comes to advertising on Instagram is the sponsored listing. This means that you will be able to show off your products or services and pay a small fee if someone purchases through your link.

Create Images related to Niche

One of the other best ways to promote a business is to create images that are related to your product or service that you are selling. For example, if you sell medical supplies, then images of the supplies that you offer or promotional photos of your offices or warehouse will help to bring the public attention to your site. The key to creating these images is to have as much information included as possible without making them appear like advertisements. If you are not sure about how to properly utilize images on Instagram, then it is recommended that you find a professional who can help you create the best ads for your website. No matter what type of advertisement you are looking to use to promote business on Instagram, it is important to remember that you will need images that are both professional and visually appealing. When you are looking to create images, make sure that they are the highest quality images that you can find, so that they will work to attract the most attention from those who visit Instagram. When you want to find the best ways to promote business by using Instagram, it is recommended that you consider all of the options that you have available to you before deciding which ones will work the best.

How to Promote Your Business on Instagram

Over 600 million people use Instagram each month. It’s the second-most influential social media network after Facebook, and it gives the company a trendy and hip platform to communicate with prospective customers and raise brand awareness. Taking a photo with your smartphone and posting it, on the other hand, isn’t going to get you very far. You must work hard to stand out among the 600 million Instagram users.

1. Engage Regularly in the Platform

The first rule of any social media strategy is to be more than just a publisher of content.
You must take part. On Instagram, this means a few things:

  • People, brands, and influencers should all be kept an eye on.
  • Participate in the discussion pages of your own and other people’s posts.
  • Publish awesome content from potential customers and mentione them in your posts.

2. Use Testimonials

Let’s face it, and you’re not the most reliable source of information when it promote to your own business. You have a personal interest in the project’s progress. This is why testimonials are so successful. It’s not just on social media. Testimonials are an integral aspect of every marketing funnel, from landing pages to your homepage and advertisements.

3. Work on Single Brand.

Branding is a vital part of content creation that extends to social media and your blog (maybe more). People will be more at ease with your brand if they are comfortable with it. You’ll grow quicker, have more brand recognition and recall, and seem more professional than if you strew outposts around at random.

4. Include Well-liked Topics in Your Post.

In general, doing what’s trending is a successful social media strategy. You would have a huge advantage in social interaction if you can tap into what people are already thinking about. On Valentine’s Day, Ben & Jerry’s released the following article. The picture was not only Valentine’s themed, but they also created an online quiz to determine “which flavour is your soulmate?” That’s fantastic!

5. Use a Hashtag Contest

Instagram hashtag competitions are the quickest and easiest ways to gain new Instagram followers while still collecting user-generated content for future use. In turn, Instagram users are rewarded (the opportunity to win a prize) in exchange for following your Instagram page and posting a picture with a hashtag. All photos that have been tagged with your contest hashtag will be added to your contest page automatically (this only works with a third-party contest builder, by the way). People who submit photos encourage their friends and social networks to vote on their photos, and the person who receives the most votes wins the award.

6. Provide Video Content

It is a delicate situation, and I don’t want you to recommend that you upload a video to Instagram if it isn’t up to a certain standard. Unprofessionalism is more readily communicated by poor sound and video quality than by any other factor. However, if your company has invested in creating impressive videos (as it should) with a lab, green screen, lapel mic, and good camera, video is the way to go. It generates more engagement than videos, and as previously said, nothing conveys integrity and professionalism as quickly as great video.

7. Make Use of Hashtags That Are Exclusive To Your Brand or Business

You want your fans and future clients to easily recognize the campaigns or brands they are interested in, and campaign-specific hashtags are an excellent way to accomplish this. REI uses the hashtag optoutside, Nike uses the hashtag justdoit, KitKat uses the hashtag HaveaBreak, and each company should have its campaign or brand hashtags.

8. Don’t Compromise on Picture Quality.

This should go without saying, but I can’t tell you how many times I see people who don’t get it. You should make your product as visually appealing as possible if you want to advertise it on Instagram. The same product will not earn a single like if captured in low light with a subpar camera.

9. Show the Public What Goes On Behind the Scenes

Product advertising on Instagram should be limited to no more than 50% of the time (depending on the industry). The other half should be brand content, behind-the-scenes, lifestyle, unconventional thought, and company accomplishments. I’ll go over all of that in the sections that follow, but first, let’s take a look behind the scenes.

People are always curious about how their favourite businesses operate. And if you don’t think your company’s inner workings are interesting, consider this example from IBM, one of the world’s most boring corporations.

10. Utilize Cats and Dogs

There is no master plan for this actionable approach to promoting your business on Instagram. It’s simple: people like to look at cute animals on the internet. Will there be a dog in the office? If you don’t have one, I’d suggest buying one so you can photograph it and post it on social media.

Frequently Asked Questions

How do I promote my small business on Instagram?

  • Instagram Ads for Small Businesses
  • Create an Instagram account for your business.
  • Build a short, catchy bio.
  • Create great Instagram posts.
  • High-quality graphics should be prioritized.
  • Enable the full use of hashtags.
  • Recognize that more is more.
  • Enable your followers to engage in promotions.
  • Distribute exclusive sales and discounts.
  • Metrics for key performance measures should be calculated and monitored.
  • Determine what you’re looking for in it.

How can I promote my business for free?

Whether you have money or not, you can effectively promote your business.
Create and verify your Google Company Profile.

  • Make a website.
  • You are using SEO to your advantage.
  • Set up a business blog.
  • Distribute your content.
  • Make use of Google Ads.
  • Submit your work to the major directories.
  • Increase the exposure of your listings.


With hundreds of millions of monthly active users, Instagram is one of the best free resources for promoting your business. But you can’t just go on a posting spree and expect to see results. Posting is important, but it should be part of a larger strategy for promoting your Instagram account. The more people who become acquainted with your brand through this Platform, the more confident you will become and it will be more effective the rest of your marketing efforts.

Would you like to get your brand and products seen by many people and want them to take interest in your brand? If so, then you are on the right spot.

INSTAGRAM is a social media heavyweight with over 2 billion active users. Simply put, it is the most powerful video sharing apps as well as for pictures. Millions of people daily take pictures and videos and upload it on Instagram as well as on other apps like Facebook, Twitter, Flickr and Tumblr.

Nowadays, younger generations are taking a lots of interest as it is also a source of income and joy.



It’s easy to get started using social media for business purpose. For this purpose, your business account must be separated from your personal one.

Keep it in your mind that marketing is all about audience, not related to your personal trip photographs or videos. If you are uploading this stuffs, you won’t get any sales.

Your Instagram page bio is the only thing which can interact audience towards your brand. Make your page bio attractive by inserting your brand name, your products, phone number and to include the link of your online shop. And the most important is your Instagram page profile picture which must be related to your brand name.

Your Instagram business page must be clear about your brand and your products. Make sure it’s something recognizable and professional!


As everyone know that a picture is worth a thousand words, so keeping this view let’s use the pictures to attract users to follow our Instagram page and to increase up the sale!

Let’s assume that you want a classy-catchy sunglasses for any event, so what should be your imagination about this…. If I were in your place I wish it should be something that looks good on me or it should be of metallic based frame having green or brown glass and should be of renowned company!

Images allow viewers to form their own decision without feeling pressure from your business. And after this what attracts viewer is the description. Product description tells everything about your product, its color, its size, its diameter, its length and its material.

Take the example of above glasses… it is metallic based frame having UV-protection glass, adjustable silicone nose-pads and is of branded renowned company.

WHAT SHOULD BE AVOIDED? This question arises in the mind of every reader or a business operator so here is something that should be avoided or must be present while operating anything on Instagram.

  • Avoid an awkward crop images that loses your professionalism points.
  • Also avoid to upload blurred images.
  • Always upload brighter images as it generates more likes than dark images.


Pump up your follower’s feeds with bonuses, special offers or a giveaway.

Always upload a classy or a catchy picture of bonuses, special offers or a giveaway that attracts users to be your follower forever!


Even if you are posting awesome images, you should know a specific strategy to get people to see your page and start following you. Here are some technique which help you to grow your follower list and show off your brand to its highest potential:

  • Include hashtag to reach more people

Hashtags are the only way to increase your followers to its highest peak. For this, you have to insert at least 5 hashtags in your post. More than 5 hashtags may decrease your engagements.

SO HERE IS ONE QUESTION ARISES: HOW TO DO HASHTAGS ON YOUR INSTAGRAM POSTS- Try to create or use hashtags related to your post. Consider you are posting a picture of eye-wear of a company called Ray-Ban. The possible hashtags you can use are as follows:

#rayban #moveforwardwithafashion #raybaneyewear #raybansunglasses #raybanoriginal #womenfashion #menfashion

Be specified with your hashtags. It will be much better to post a hashtag on the comment section as it don’t overpower the message of your caption.


Sharing your follower’s tagged photo or a thank you post on your own profile make others users to be attracted towards your product and also established good relations with your followers.

These user generated photos provide real-life lifestyle photos that will influence your customers buying decision. This sharing enhance your online shopping site.


Have you ever think why most of the branded online markets are going down… that’s may be because you are not responding to your customer in time. If you are doing any online business, try to reply customer as early as possible, as this will create good relation between you and your customer.

If you are not replying them in time, they might think that your page is fraud or you are not compatible to gain their interest!


The point is to keep attracting with your new customers. The only way to keep growing your Instagram business and to maintain its growth is to take your time to analyze your success, reach your maximum audience and do not do the same mistakes that you have done in the past.

Try to do live to show your products along its description. During live, your camera will be focused on the product rather than on other things. Your live video will not be blurred as most of the people do this mistake. It’s better to use mobile stand. Remember whenever you are doing live, try to be in that room where enough light will be available as it brightens your products.

Doing live will enhance your engagements as well as create best relationship with your customers.


1. How do I promote my small business on Instagram?

  1. Set up your Instagram business account
  2. Post your products pictures
  3. Grow your Instagram followers
  4. Use hashtags on your products
  5. Make your customer happy by providing them the exact product as shown in the pic
  6. Do live to show your products to the viewers

2. How to promote a post on Instagram?
To get started, go to your profile and select the post you want to promote. Then, click on promote button on the post page. Alternatively, you can go to your Instagram Insight, scroll to the Promotions data and tap the create promotion link.

3. How many followers do you need to get verified on Instagram?
You will need at least 10,000 followers to get access. It builds brand awareness. The blue check on your profiles tells the world that you are somebody.

4. How do you attracts followers on Instagram?
Here are some tips to attract followers towards your brand.

  1. Make your profile according to your brand.
  2. Your post related to your brand must be eye-catching.
  3. Post important announcement on your story.
  4. Always try to pleased your customers.
  5. Try to make short video or do live of your products.

5. Is Instagram a safe app to promote your business?
Yes, Instagram is a safe app for promoting your business.

6. What should my business post first on Instagram?
Your first post should be according to your brand. It should tell what your page is for, what you are actually selling or promoting. Your first ever post attracts followers towards your page so make it eye-catching.

7. Is it worth promoting on Instagram?
If you are struggling to find and grow your Instagram followers, then promoting your post is the best way to reach maximum viewers as it can. Promoting a post will spread awareness about your brand.

8. Can Instagram pay you?
Yes. You can get paid on Instagram in the following ways:Creating sponsored posts for brands that want to get in front of your audience. Becoming an affiliate and making a commission selling others brands products.

9. How long does it take to have 1000 followers on Instagram?
For this, you have to work about 10-20 minutes daily. Once you’ve got 1000 real and active followers, it’s not harder to reached 10,000 or above in a months.

10. Which products can I use as a business on Instagram?
Any products you can use for Instagram business. It may be of glasses, earrings, clothes, shoes, food stuffs, kitchen products,…etc.


    • Insert your brand name
    • Insert you online shop link or a shop address
    • Write an effective bio which present your brand
    • Keep your brand name and picture consistent

    • Vary your product photos with some new creativity
    • Keep your products images visually appealing
    • Include lifestyle shots
    • Offer promotions, giveaway or an announcement
    • Promote events

    • Insert hashtags
    • Invite influencers or a blogger to share your brand

    • Reply your customer with attractive words.

    • Analyze your success
    • Avoid doing the same mistakes as you have done in the past
    • Set goals for growth

    • Do live with your brand products
    • Enough brightness must be available to brighten your product during live
    • Try to use mobile stand