The Impact of Covid-19 on E-Commerce and Digital Marketing

The metamorphosis of e-commerce from a secondary channel to an indispensable element in the redesign of sales and consumer interaction strategies has an immediate impact on market growth and join Social Media Marketing in Lahore
22.7 billion in 2020, an increase of +26% compared to 2019.

The increase in absolute terms is the highest ever recorded: more than 4.6 billion in just one year. This is the result of different dynamics in the product sectors.

Market Statistics

The most mature sectors are growing sustainably, but below the market average: In 2020, IT and consumer electronics represent 6 billion euros (+18%), clothing 3.9 billion (+21%), and publishing 1.2 billion (+16%). The emerging sectors have recorded excellent results with exponential growth rates: In particular, food and groceries generated 2.5 billion euros (+56% compared to 2019), furniture and housing 2.3 billion (+30%), and beauty 770 million euros (+37%). Social Media Marketing in Lahore.

Compared to the past, a definite awareness has matured off the need to develop an e-commerce channel that is fully integrated into the physical experience.

A change of era advocated by consumers, which requires profound revisions of processes and organization, investments, listening skills (of the customers), and a lot of creativity.

Electronic commerce will increasingly become a driver of growth and innovation for the retail industry and join Social Media Marketing in Lahore.

E-mail marketing and e-commerce: Trends for 2020

MailUp and the B2c E-Commerce Observatory of the Politecnico di Milano School of Management conducted two parallel types of research, with the aim of photographing the effects of the health emergency, the lockout, and the resulting impact on the e-commerce sector.

The MailUp study attempted to identify changes in the trends of e-mail marketing campaigns due to the health emergency that hit Italy between February and March. To this end, it examined the campaigns of 1,092 e-commerce companies sent out between January 1 and June 7, 2020, and compared them with campaigns sent out during the same period of the previous year, in order to find possible variations. The parameters considered for this comparison are the volume of e-mails sent, the opening rate, and the click-through rate.

New Market Trends

The first weeks of 2020 show a significant increase in shipment volume compared to the previous year (+23.63%). This trend has reversed since the first week of the national blockade (March 9), from 73 million to almost 39 million shipments (-89.40%).

From the following week, however, there was a recovery in both the volume and stability of shipments, which was in line with the previous year’s results.

The decline is certainly due to the closure of many companies in the sample studied and the initial difficulties in reorganizing their activities during an unprecedented period of emergency.

Similarly, the readjustment is certainly due to the preparation of Phase 2 and the resumption of work activities. On the contrary, if the volume of mailings is taken into account, the behavior of the newsletter and DWS is inconsistent.

In the case of the latter, the decline in the number of weeks of closure is less marked (-1.38%); moreover, DWS recorded even higher volumes of mailings in phase 2 than in 2019 (+6.37% on average).

The post-emergency metamorphosis of e-commerce, from a secondary channel to an indispensable element in the redesign of sales and consumer interaction strategies, is having an immediate impact on market growth and join our Social Media Marketing in Lahore.

Comparison of Business volume

22.7 bn 2020, an increase of +26% compared to 2019 . The increase in absolute terms is the highest ever recorded: more than 4.6 billion in just one year. This is the result of different dynamics in the product sectors.

The most mature sectors are growing sustainably, but below the market average: In 2020, IT and consumer electronics represent 6 billion euros (+18%), clothing 3.9 billion (+21%), and publishing 1.2 billion (+16%). The emerging sectors have recorded excellent results with exponential growth rates: In particular, food and groceries generated 2.5 billion euros (+56% compared to 2019), furniture and housing (+15%), and consumer electronics (+15%) and visit our Social Media Marketing in Lahore.