Instagram marketing 5 trends are expected in 2020

Instagram marketing 5 trends are expected in 2020

Instagram’s popularity continues to grow rapidly, with 700 million active users in June 2018 to an astonishing 1 billion in June 2019.

2019 was a great year for Instagram, which created several tricks for both consumers and brands. In addition to failing at the end of the year, where the test used by the horizontal feed instead of the normal vertical scroll goes way beyond the intended user intent, resulting in an immediate online response.

With Instagram’s 2019 updates setting the stage for this year’s trends, we expect some current trends to step into the spotlight.

Instagram E-Commerce: Shopping tags go global

Fortunately for marketers, Instagram is a platform where users are open to advertising and promotional content. 80% of users follow at least one business and 72% of users have purchased a product on Instagram. Businesses can also buy instagram likes uk to better promote their products. Following a series of e-commerce updates last year, Instagram is a must for any online retailer in 2019.

After launching in the countries in 2017, shopping tags are now available globally. Originally, shopping tags allow business profiles to tag photos with the names and prices of things in a post.

Clicking on a tag brings you to a product page, which takes you to a page to buy it. Through 2019, shopping tags are now available for Instagram stories and videos.

Instagram also added the Shop tab option for business profiles, allowing users to leave the app and browse a ready-made set of items. The Explorer feature now includes a dedicated shopping channel that caters to purchasing letters, based on who you follow, your interests, and activity.

Rise of IGTV and long vertical video content

If you haven’t heard or forgotten about it before (as most people seem to have), Instagram TV launched last June without much emphasis on Instagram itself.

It uses the growing popularity of their stories and the vertical video found on Snapchat, but IGTV doesn’t disappear and it has no time limit.

The brands and creators expected from IGTV’s soft launch have published and advertised themselves, without any privileges offered to Instagram or advertisers.

Like all the other features added to Instagram over the years, we can expect them to throw their weight behind IGTV as soon as possible. The first step was the recent rollout to allow IGTV videos to be shared as a preview through stories, allowing users to click on full IGTV videos.

As it becomes more common, we will see 400 million story users spend time on IGTV every day. Although there are still many users and creators who are not on the vertical first video board, IGTV’s log format is set to compete with YouTube in the next few years.

If you want to stay ahead of the content marketing curves, check out our 6 tips for making a vertical video on IGTV.

More authenticity (and fewer bots)

Fed up with random accounts, like and comment on your posts and follow you? Well, so is Instagram. Last fall, Instagram made several marketing updates, including the latest fight against the biggest bots and authenticity using new machine learning tools.

These tools are removing third-party apps used to automate spam engagement. They are also being used to identify and notify accounts using these apps, as well as remove unsolicited activity, including spam likes, followers, and comments.

Going live

With Instagram bots and the fight against authenticity, people generally prefer authenticity, honesty, and transparency, whether they belong to other people or brands. Direct content is authentic by nature but part of the challenge is to create it.

The live video has been playing for a long time on YouTube, Facebook, Twitter (RIP Vine), and Instagram. With the entire property immovable at the top of the app in Stories, the only feature that can collide is outdated but still not fully aware of the “live” feature.

It’s so competitive with stories now, it’s the only place to live. Its low adoption is clearly due to the challenges it faces, but we believe that more brands and marketers are sinking in 2020.

Growth is low on all platforms, especially the relatively new state-of-the-art Instagram. But with all the competition on Instagram, staying ahead of people’s feeds and traffic stories, then the “live” icon is the only chance to get in front of the Stars feed. We predict that brands and marketers who are brave and very creative will put more effort into direct content.

More Instagram IRL and UGC

Thanks to the roots of authenticity and the ability to help sell, consumer-generated content is evolving as a marketing strategy. Gartner L2 Digital IQ found that UGC was included in the consumer’s path to purchase, which could increase the conversion rate from 4.5% to 9.6%. This led to more creative ways to encourage UGC, especially in real life.

One trend that has grown steadily and is set to begin in 2020 is Instagram-friendly offices, stores, events, and locations. This can include the photo and video-friendly sites that entice visitors, users, or influential people to create Instagram content.

These locations often include entertainment branded backdrops or props with hashtags or @tags displayed. It can also provide a free chance to win promotional items or postings from this location. It has been a clear choice for events, art exhibitions, and museums.

Many events and exhibitions have created social media in mind. A great example of this is a fun place in Toronto, an exhibition of entertaining art, in which themed rooms are specifically considered to be able to play and create social content.

8 Trends Shaping the Future of Instagram Marketing

Are you curious about the future of Instagram marketing? With the COVID-19 pandemic, increased social activity, and Instagram releasing new features (hi Reels! ), calling 2020 the year of “unprecedented” is an understatement. With so much change, predicting Instagram trends for 2021 can be difficult. But we’ve got some suggestions! From an emphasis on e-commerce tools to a broader range of services.

8 Trends Shaping The Future of Instagram Marketing in 2021

#1: A Focus on Instagram E-Commerce Tools

Instagram’s venture into being a digital marketplace for brands and creators progressed in 2020. Instagram Shop introduced a more streamlined manner for users to discover shoppable products, allowing them to “Browse Shops,” see “Editors’ Picks,” and more.
Why is there such a focus on e-commerce tools now that many of these features have expanded globally in recent months? It was a response to the COVID-19 pandemic, according to a news statement from May 2020: “Many small businesses are struggling right now, and with storefronts closing, more are wanting to go online. Our mission is to make buying simple and accessible to anybody, from a same to a billionaire.

#2: Short-Form Video Content on Instagram Takes The Lead

With its wacky, unexpected, and innovative videos, TikTok caught the world by storm in 2020. It was the ideal way to pass the time during quarantine and lockdowns, and it grew highly popular among Gen Z. They aren’t the only ones that enjoy TikTok, though! Instagram took notice as millennials and older generations flocked to the app. What was the response? Reels from Instagram are a great way to show off your creativity. While Instagram Reels is a new feature, consumers have already demonstrated that they appreciate bite-sized content: over 500 million people use Instagram Stories on a regular basis. The trend to short-form video material could be due to shorter attention spans, the ease with which it can be shared, or the potential for virality. Brands and creators can use Instagram Reels to generate educational content, showcase their work, and more.

#3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral

Are you curious about the future of Instagram marketing? With the COVID-19 pandemic, increased social activity, and Instagram releasing new features (hi Reels! ), calling 2020 the year of “unprecedented” is an understatement. With so much change, predicting Instagram trends for 2021 can be difficult. But we’ve got some suggestions! From an emphasis on e-commerce tools to a broader range of services.

#4: An Increase in Diversity and Inclusion on Instagram

The rise in social activism in 2020 highlighted a lack of diversity in influencer marketing, social media marketing, and large company internal cultures. Later, I spoke with four Black content creators about their experiences working with businesses, and they all agreed that representation was crucial for a variety of reasons. Danielle Salmon, a food blogger, issued the following advise to businesses.

#5: Influencer Marketing in 2021 Will Get A Serious Boost

Influencer marketing is expected to grow to $15 billion in revenue by 2022, indicating that influencers are here to stay. In fact, we anticipate a significant increase in influencer marketing in 2021. Influencers will be able to expand their network and form long-term connections with businesses thanks to Instagram’s new e-commerce features, which include creator-specific tools.

#6: More Authenticity in Instagram Captions and Posts

Authenticity on Instagram has been on the rise, and we believe it will continue to do so in 2021. This year, we observed an increase in the number of influencers using their platforms to publish less edited and filtered content and to discuss subjects like loneliness and self-esteem. The change away from “perfection” and toward transparency has the potential to be transformative: Rini Frey’s prenatal and postpartum blog postings.

#7: The Rise of Instagram as a Microblogging Platform

In terms of authenticity, we believe microblogging will take off on Instagram in 2021. We already know how popular long captions are: according to For, the average caption length has more than doubled since 2016. Many producers, such as entrepreneur Jenny Jay, who is recognized for her caption storytelling, use Instagram as a platform for longer content.

#8: A Shift to Virtual Brand Activations and Events

Virtual gatherings, virtual conferences, and — our personal favourite — Instagram Lives were all big in 2020. During the COVID-19 pandemic, brands like Summer Fridays, who are known for their in-person activations to support product launches or staging expensive influencer events, had to shift. Instead, they moved their focus to amusing Instagram takeovers, “At Home” Instagram Stories, and a collaboration with TEZZA.

Top 7 Instagram Marketing Trends for 2020

#1: Hidden Likes will Create a Visual Shift in Content (and Increase Feed Posts?)

Instagram visual content will change dramatically in 2020, with postings shifting away from well managed photography and toward more relatable and less-produced content (including video). The “no-edit” edit was popular in 2019, and it doesn’t appear to be going away in 2020. Teens, like other Instagram marketing trends, are behind this one, preferring minimal adjustments to photographs that generate a more or less professional look.

#2: Instagram Evolves into An Influencer Marketing & E-Commerce Platform

Checkout, an easy way to purchase things without leaving the Instagram app, was released in 2019. They also announced Shopping from Creators, which allows influencers, artists, and celebrities to add shopping tags to their posts, in addition to Instagram Checkout. Both of these features are still in closed beta, with only a few brands in the US participating, but you should expect to see them soon.

Instagram Marketing Trends #3: The TikTok Takeover

Although this is an article about Instagram marketing trends, you can’t discuss Instagram in 2020 without mentioning TikTok. TikTok is a video-sharing software that focuses on music (it was previously known as and is very popular among teenagers (and now, adults). With 500 million active users, the TikTok app was the third most downloaded app in 2019.

Instagram Marketing Trends #4: Your Brand Voice is More Important Than Ever

According to our findings, the average length of an Instagram caption has doubled since 2016! As creators and companies harnessed the power of the written word to engage and connect with their followers, 2019 was undoubtedly the year of the Instagram caption. In 2020, our feeds will be flooded with captions that are on average 405 characters long — around 65-70 words.

Instagram Marketing Trends #5: It’s Time to Create Your IGTV Series

Instagram has been vying with You tube to become a venue for long-form video content for years. And, thanks to significant upgrades and additions to IGTV features in 2019, they achieved significant progress in 2019. With the option to publish landscape video, IGTV abandoned their “vertical video” thesis, and IGTV views increased thanks to the ability to broadcast a “preview” of your IGTV video to Facebook.

Instagram Marketing Trends #6: Augmented Reality Reaches New Heights on Stories

The rise of AR filters was one of the most entertaining Instagram marketing trends of 2019! Instagram opened up the Spark AR programme to the public in August, letting artists and marketers to create AR effects (also known as storytelling filters) for the general public. Thanks to Instagram AR creators, there are now a slew of new filters and effects that can help you improve the look of your Instagram Stories photographs and videos.

Instagram Marketing Trends #7: Everyone Becomes an “Influencer”

2020 will be the year of the nano-influencer, if 2019 was the year of the micro-influencer.
Micro-influencers (10-100k followers) have a better engagement rate than macro-influencers, and their recommendations can appear more like a trustworthy recommendation from a friend than a #ad. Nano-influencers are Instagram users who have a smaller following.


What are some Instagram marketing prediction for 2020?

IGTV Series are on the verge of becoming a major Instagram marketing trend in 2020, and they’re not just for large businesses with enormous video expenditures. Because of the shift in visual and video content we’ll see this year, making an IGTV film or series is as easy as propping up your phone and pressing the “record” button.

What are the latest trends on Instagram?

  • The Rise of Instagram Shopping.
  • Vertical Videos.
  • Instagram Stories Will Continue Gaining Traction.
  • Influencer Marketing.
  • New Feature Additions.
  • Tweets and Memes.
  • Instagram Live Will Grow in Popularity.
  • Interactive Content.

What is trending on Instagram in 2020?

2020 Instagram Trends #2: Carousel Posts Improve Information Sharing Instagram has always been a source of inspiration, but in 2020, we’re seeing a significant increase in informational material! And what’s the best approach to post stuff with a lot of details on Instagram? With carousel posts, of course!

What are the latest trends with respect to marketing on Instagram?

  • Instagram Shops and Instagram Checkout.
  • Live Streams on Instagram.
  • Influencer Advertising Regulations.
  • Sticker Selfies.
  • Instagram Guides.
  • Merging Facebook Messenger and Instagram Chats.
  • Instagram Stories.
  • The Explore Tab.


Instagram is the new place to bring your community together, with in-store activities on pause for the time being. Even when the world begins to open up again, we believe virtual events and brand activations will remain popular. Why? Physical location will not be an impediment, allowing you to bring your entire community together – no matter where they are in the world.