Instagram Ads and Why You Need Them
With the growing popularity of Instagram, it’s no surprise that brands are coming up with ways to boost business growth through the platform. Nearly one-third of the most-viewed stories on Instagram come from businesses with 60% of people discovering new products on Instagram. 75% of Instagram users typically take action after drawing inspiration from a post.
What are Instagram Ads?
Instagram Ads may take the form of posts or stories that appear on the feeds of Instagram users. The firm pays for them and they are different from regular posts and stories because of their “Sponsored” label. The Instagram Ads feature was launched in 2015 and allows businesses to reach users who are not already their Instagram followers.
Instagram ads can be of different types and can include a call to action such as “Learn more” or “Shop now” depending on the purpose set. The cost of such ads depends on factors like targeting, ad format, placement of ads, as well as a time of year. No matter what your budget, you will be able to get more Instagram likes, increase the number of real Instagram followers you have, and achieve your business goals using Instagram Ads.
What Types of Instagram Ads Are There?
There are many ad formats available on Instagram that can get you more good Instagram and Buy Instagram followers Canada. Each of these types of notifications serves different purposes and can be used with call buttons for action that helps achieve the specific objective. The types of Instagram Ads are:
These are full-screen ads that appear between stories about Instagram users like regular stories, offering users a seamless experience. With 500 million users checking stories every day, this offers huge potential to connect with your target audience. This can be used to achieve the goal of increasing reach and conversions, generating leads, traffic, and more video viewing, and even to build brand awareness. The call to action button typically uses the “Swipe up” feature, which requires users to “Subscribe”, “Learn More”, “Sign Up”, “Get Offered”, or “Shop Now”. Story images must be 1080 x 1920 pixels, with an aspect ratio of 9:16. Story videos can be up to 15 seconds long, with a video ratio of a maximum of 9:16 and a video resolution of at least 1080 x 1920 pixels. The maximum file size for videos is 4GB.
Such advertisements can be used to display products and services using attractive images. These can be in landscape or square format. Landscape images must be 1200 x 628 pixels, with an aspect ratio of 1.9: 1. Square images must have a 1: 1 ratio, and 1080 x 1080 pixels. Vertical images must be 600 x 750 pixels and have a 4: 5 aspect ratio. The call to action must be carefully selected taking into account the growing needs of the business. Files must be of JPG or PNG type and the maximum file size must be 30MB and the minimum image width must be 600 pixels. The minimum image ratio is 4: 5 and the maximum is 16: 9.
Video ads use visually appealing content to capture audience attention and get you more true Instagram followers. These can be up to 1 minute in length while shorter video ads do better at achieving business objectives and Buy Instagram likes Canada. Video resolution of at least 1080 × 1080 pixels and a maximum file size of 4GB is required for video. The video ratio must be a minimum of 4: 5 and a maximum of 16: 9.
Such notifications allow targeted users to swipe through several images or videos in a single post before taking action based on the button selected for action. With this, you will be able to highlight several products, share a multi-part story, or even elaborate on one particular product or service that offers up to 10 photos or videos. The same video and image requirements apply to carousel ads that you want to post for your business.
Collection ads give Instagram followers the option to purchase a product directly from the ad. Such an ad gives marketers an ecommerce feature where users click on the ad and are automatically directed to the Instagram Instant Experience Storefront. Such ads can help you grow in catalog sales, traffic and conversions, and give your audience the choice to learn more or make a direct purchase.
The Explore screen on Instagram lets you find new Instagram accounts and content. Explore ads do not appear directly on the content channels or the Explore grid. These notifications are shown to viewers who click on a particular photo or video in the Explore tab.
Instagram Shopping Ads
Usable posts on Instagram can be used in the form of Instagram shopping ads. This makes the shopping experience easier for Instagram followers who can go directly to a product description page in the Instagram app and make a purchase. This way, you can increase sales and boost conversions for your brand, and offer a seamless shopping experience for your Instagram followers.