The landing pages are the most important components of websites, determining the effectiveness of your ads. The use of Google Ad words can be an excellent way to generate leads as well as Return On Investment. The Ad words Campaigns should be conducted carefully while avoiding pitfalls. Here, an important starting point is the Google Quality Score. This is a score that Google assigns to each keyword, based on relevance, landing page experience, and the click-through rate. Giving specific attention to this will enable a higher ad position and a lower cost per click.
Listen up beginners, if you wish to make your way as the Best Digital Marketing Service Provider Company Bangalore, then this article is your true guide in offering some extra landing page optimization tips:
*** IDENTIFY PROBLEM ISSUES:**
Google Analytics is one such platform that analyzes issues that are affecting the landing page experience. After understanding and improving the Google Quality Score, you have a chance to improve your Return On Investment and the overall customer experience. Google Analytics offers a deeper insight into the keywords, bounce rates, and conversions.
- INCREASE YOUR SPEED:
Website Speed Optimization is one of the major concerns of determining the performance of a particular website. Several tools can be used to check the speed performance of your website. The load time is as important as any other element to check the website’s performance.
The audiences have a higher expectation while they browse websites. All they want is the website and its pages to load quickly. If the loading pace is excessively slow, then around 53% of your visitors are abandoned. Thus, Digital Marketing Service Provider Companies need to reduce the load time as much as possible.
- USE TESTING:
Conversion rates are important for any business for growth, prosperity, offering an edge over the competition. There are several online tools to check the conversion rates, such as Google Optimize, Optimize 360, which is a premium service, included in the Google Marketing Platform.
A/B Testing is one of the most common forms of testing. In this process, a duplicate landing page is created with some elements which are different. These elements can be in the form of revisions which include fonts, images, titles, colors. Therefore, the website is then run further to see which version accounts as the most popular, A or B.
- THINK MOBILE FRIENDLY:
Half of the website traffic is from the users, using mobile devices. Creating features that are mobile responsive is important for the Best Digital Marketing Service Provider Company Chandigarh. Google allows its test to determine how well the Google Ad words Landing Page is optimized for mobile devices.
Google Ad words however is an extremely helpful tool that can be used effectively to generate traffic. To turn your leads into conversions, there is a need to optimize all the important elements of your landing page to determine the best possible performance. This will require a constant check on monitoring, testing, and making all the necessary improvements when required.
WRAPPING IT UP!
Google Ad words works faster than SEO, increasing brand awareness. It measures your performance consistently and reconnects with your visitors. Hence, the Best Digital Marketers must optimize their landing pages for Ad words effectively.