In today’s digital landscape, the internet is essential to garage door marketing. Whether you are looking to build more brand awareness, attract more leads, or earn more revenue, digital marketing is the key. Owning a garage door business is a matter of responsibility. When the customers need to find a local garage door installation or repair services, 90% of them will go online to search for it. If your website isn’t on the top of the search results, you will lose your business to a competitor.
The top garage door companies are not on the top of the search engine because they provide excellent services or have competitive prices, but because of expert garage door marketing ideas and strategies. These marketing strategies brought in new trends and turned the existing customers into brand advocates. Have you been struggling to generate high-value leads? Here are useful marketing tips and ideas for your garage door business.
Dominate First Page of Search Result
Garage door installation and repair is not a service people use frequently. Most homeowners go decades without calling a professional in. It means when they are in need, they will go to Google to find a local service provider. You should be on the first page of search result pages (SERPs) because people usually do not get past the google’s first page. Here are ways to dominate the search results:
Pay-Per-Click Advertising:
It is one of the best garage door marketing ideas to generate more leads. These ads run through an auction-based system. The main advantage of these ads is that you can show in the top position on the search result pages, reserved for the paid ads. You can also control the ad copy and landing page.
Rank for Google My Business Account:
Google My Business is a map listing and review platform that Google uses for the targeted audience. For instance, if you provide the garage door installation service in Fresno and a customer searches for garage door installers in Fresno, your website will appear if you have listed it on Google My Business.
Organic Website Listings:
These are free clicks, with the ranking which you gain by optimizing your website for gaining links, keywords, adding content to your blog, and getting social media traffic.
Updated and Develop Mobile-Friendly App
The garage door companies suffer more than most companies due to outdated website design. Countless companies have been around for decades, and it looks like it’s been decades since they last updated their website. It is one of the biggest reasons for having low leads. No matter how good your service or product is. It is useless unless a customer doesn’t know how to use your website.
Most people use a mobile phone to search for a service. Everyone can’t sign in their laptops and desktop computers to look up for garage door repair or installation services. If your website is not updated and mobile-friendly, your potential customer will leave your website resulting in fewer garage door leads.
Besides, your company’s website creates the first impression. If your website is not easy to operate, it will impact a bad impression on your customer. One of the best garage door marketing ideas is to update and develop a mobile-friendly app. It will help you generate high-value leads. Make it simple, clean, and easy to use.
Focus on Content Marketing
Content marketing is one of the best garage door marketing ideas. People will stick to your website only if the content is useful for them. People shopping for garage doors or having issues with their garage door openers will search online. They will look for information on how to set their openers, choose the right opener, or diagnose the issues. You have to make sure that you are providing your potential customers with what they want.
You can go for video content on the YouTube channel and post how-to blogs on various platforms for these leads. However, you are providing this information to be helpful, but it will also be useful for your Search Engine Optimization (SEO) and YouTube ranking. It is referred to as content marketing. You should focus on this as it is useful to get in front of your potential customers as they start their research for a garage door repair or installation service.
Moreover, content can be provided in various forms, including a blog post, infographics, video, etc. You can add any type of content you want on your website. However, you need to provide customer-engaging content. It means your content type should be appealing to your potential customers. Make sure to evaluate the content; if the infographic is not working for you, make sure to change it with the video or blog post. In this way, you will be able to keep up with your content marketing and get more high-value leads.
Develop A Business Page on Social Media Platforms
Almost every potential garage door service lead is already on various social media platforms in this internet-driven age. You need to choose the right platform which can work for your business needs. One of the best garage door marketing ideas includes developing a Facebook business page. Set the business account with all the available features. Make sure to include a call to action, video/images, and contact information. Moreover, you should activate the Facebook Messenger and also the reviews. Facebook Messenger can be an excellent lead source, so be prepared to respond to every message.
Conclusion
Furthermore, keep your Facebook timeline updated with all the information for the interested followers, but don’t expect to generate leads through organic postings. You need to make sure you are providing the right content on your Facebook timeline to attract your potential customers. Besides, reviews play an essential role in attracting them.
Most people rely on online reviews to avail of any service. If a customer is looking for garage door installers in Fresno, they will look for the reviews and hire the one with the best reviews and ratings.