Tips for content writers:
The first question in the minds of content-writers is how they could ace the field. It is a pertinent question when we see that millions of Blogs are published each day around the world. Those writers with a better ability to hook up the reader ace the field. Let’s take a deeper look at steps you can take to hook up your reader.
The more you read, the better you write.
As it is said that a good speaker must also be a good listener, a good writer is a good reader. So if you want your content to be knowledgeable you must read the works of others before writing yours. Let suppose you are a business analyst and want to write on the reasons behind dwindling businesses in 2020. A beginner may pre-suppose that Covid-19 is the main reason. On the other hand a pro-writer will read from various sources about economic planning, decreasing FDI, Covid-19 and other aspects of business life like changing buying-trends of consumer. This diverse knowledge will enable him to give a better analysis of the impact of each component on the issue.
Having a good layout.
The world is fast today and so is the reader. He wants to get maximum knowledge in minimum time and hence does not bother to dive deep into your content. When having hundreds of articles to read from, he will skim through a few and read the one which seems to be most knowledgeable. So it is vital that you have not jumbled up content. Key-sentences and key-words should stand out in your write-up. One way to do so is by forming small headings for each important idea you want to give. Taking the business analyst case above you might think of forming small headings for each paragraph like impact of economic policies on businesses, impact of FDI on businesses and so on. As the reader skims through he knows that you have discussed various aspects of the topic which will evoke curiosity in your reader to read the whole article.
Chose crisp words for headings/topic.
Choice of words has an influence on your writer and this is even more important when you choose a particular sentence for the headings. Make sure that the words you choose reflect what will be said in the article. Captivate your reader by making him curious to know about something that you are going to talk about. For example if you choose the topic ‘Dwindling businesses in 2020’ an inquisitive headings might be ‘Is covid-19 the sole reason for dwindling businesses in the current?’ Statements like this not only reflect what you are going to discuss below (various factors affecting businesses) but also raises questions in the mind of your reader which ultimately make him curious to know your opinion pen downed ahead.
Write on topics of your specialty.
Many writers tend to grab onto every hot topic. This is not the way to go especially for the beginners. If you do not have a good command over an issue don’t write on it for the public. This is the image-building step of your career, you need to build the relationship of trust with your reader. If you write on lay topics and fail to analyze it well, it will hinder establishment of your credibility. The best way to overcome your lack of command is again reading a lot. In addition view multiple and opposing viewpoints of good writers on the issue and then instead of copy-pasting their ideas, give your touches, your analysis which is what we call value-addition.
Search for content-gap.
Just as it is necessary to find research gap in academia, it is vital for you to find content-gap when you want to write on any topic. The aspects of the topic which others haven’t written on will be your content gap. Try to fill this gap to the best of your knowledge.
Adopting certain tips might help you improve your writing skills but there are no alternatives to either practice or knowledge-pool. While knowledge will give you content, practice will habituate you to put it into charming and alluring words. These two form the base of good content-writing skills. So the best way to ace writing-skills is to read, read and write.