Does Loreal Test On Animals? No, Loreal does not test any of its products or ingredients on animals anywhere in the world since 1989–14 years before it was required by regulation. Following L’Oréal’s 2006 acquisition of The Body Shop, which opposes animal testing, Anita Roddick, the founder of The Body Shop, was forced to defend herself against charges of “abandoning her ideals” as a result of L’Oréal’s animal testing involvement.
L’Oreal Paris Animal Testing Policy
“Today, L’Oreal no longer tests its ingredients on animals and no longer tolerates any exceptions to this rule,” L’Oreal Paris writes on its website. Nonetheless, as in China, certain health authorities may elect to undertake animal experiments on certain cosmetic goods themselves."
Position On Animal Testing
Since the 1980s, L’Oréal has spent €900 million at its research centers in Gerland, France, and Pudong, China, studying alternatives to animal testing for product safety, utilizing methods such as rebuilt skin models, such as the Episkin model.
However, markets like China, where animal testing of all cosmetics for human use is required, make this more difficult.
As a result, cosmetics from companies like The Body Shop, which refuse to conduct animal testing, are not sold in China.
L’Oréal was a member of a group that urged the EU to invest more in research into alternatives to animal testing in 2013.
L’Oréal In China:
L’Oréal continues to expand and upgrade its online purchasing channels to tackle the coronavirus epidemic in China as it spreads. According to L’Oréal China, the coronavirus has had a short-term impact on revenues, but it has also opened up new chances for online commerce due to increased web traffic.
L’Oréal can grab the chance to build its online channels by pushing digital marketing and providing better online shopping experiences as a pioneer in digital innovation and e-commerce in the Chinese cosmetics sector.
“After the coronavirus, consumption will rebound,” claimed L’Oréal China’s CEO. He also noted that because customers are spending more time learning about beauty through various live broadcasts and streaming media, there is a chance for additional beauty goods to be developed.
As a result, L’Oréal will continue to invest heavily in beauty technology in the future to maintain its leadership position in the Chinese cosmetics market. The “5-power model” explains L’Oréal China’s success: strong brands/products, outstanding innovation, new marketing, new retail, and social value.
Build R&D Team For China
L’Oréal established the Shanghai L’Oréal Research Centre in 2005, with the primary goal of conducting and supporting scientific research to better understand the structure and behavior of Chinese hair and skin.
L’Oréal can offer more region-specific products for Chinese customers thanks to the work of the Shanghai lab, such as anti-aging serums, whitening creams, and pollution-fighting cleansers.
The Shanghai technologies, labs such as skin reconstructions, will aid L’Oréal in creating tailored make-up and skincare for Chinese consumers and is regarded to be a method for the business to maintain its position as China’s top-selling beauty brand.
Targeting Young Consumers
The Chinese cosmetics business is rapidly evolving, and young customers, whose preferences differ significantly from those of earlier generations, are driving the market’s expansion. Young Chinese ladies love to wear make-up and keep up with the current fashion trends.
L’Oréal China has been launching a series of marketing efforts aimed towards a younger demographic in recent years.
Yuan Wang, an 18-year-old Chinese idol from boy band TFBoys with approximately 40 million Weibo followers, was named L’Oréal Paris’s newest Chinese brand ambassador in 2018.
Wang’s followers spent more than 13.93 million yuan on L’Oreal products in March and April 2018, after the teen hero became the brand’s beauty ambassador. L’Oréal also connects with Chinese customers by launching several ads in cooperation with well-known brands such as HeyTea and Disney.
L’Oréal successfully draws the younger generation in the Chinese market with the Hey Tea and Disney target group, which is a young client base.
IP Marketing
L’Oréal China is actively pursuing “IP marketing,” often known as co-branding, which entails combining products with other intellectual property. Brands can create a sense of originality and distinctiveness by combining their products with those of other brands from completely unrelated industries.
For example, in 2018, L’Oréal partnered with the National Museum of China to sell five colors of mass-produced lipsticks inspired by the Five Beauties depicted in a Qing period picture at the museum. The Chinese style lipstick became one of the best-sellers on L’Oreal’s Tmall flagship store, thanks to its packaging featuring traditional Chinese paintings.
Women Empowerment Marketing
L’Oréal reaches out to its target market and positions itself with a brand statement that promotes women’s empowerment. L’Oréal achieves a successful brand image among billions of Weibo users while also promoting the sales of its Women’s Day shopping festival.
In addition, L’Oréal promotes its products on social media through cooperating with KOLs (Key Opinion Leaders) or influencers.
Instead of well-known KOLs with millions of followers, L’Oréal favors KOLs with fewer followers who interact with fans frequently and specialize in certain areas like skincare, haircare, cosmetics, and matching.
The use of KOLs in this manner increases the credibility and professionalism of product endorsements. On WeChat, L’Oréal also unveils its new marketing plan. YSL, for example, launched a Mini Program that mimics the functionality of Xiaohongshu, allowing users to produce user-generated content and tag product.
Customers could earn member points by posting photographs and comments on YSL products they purchased. This WeChat mini-program not only provides YSL with valuable customer information but also encourages a large number of people to share high-quality evaluations, resulting in a significant increase in brand traffic.
Summary:
Animals are not used in the testing of Loreal’s products or ingredients. L’Oréal has spent €900 million at its research centers in Gerland, France, and Pudong, China. The Body Shop’s founder was forced to defend herself against allegations of “abandoning her principles”. L’Oréal established a Shanghai lab in 2005 with the primary goal of conducting and supporting scientific research. The research aims to better understand the structure and behavior of Chinese hair and skin.
L’Oréal
L’Oréal S.A. (French pronunciation: [leal]) is a French cosmetics and personal care firm based in Clichy, Hauts-de-Seine, and with a registered office in Paris. With operations in the sectors of hair colour, skincare, sun protection, make-up, perfume, and hair care, it is the world’s largest cosmetics firm.
History:
Founding
Eugène Paul Louis Schueller, a young French chemist, invented the Oréale hair dye compound in the early twentieth century. Schueller designed and manufactured his products, which he then decided to sell to hairdressers in Paris.
Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux, on July 31, 1919. (Safe Hair Dye Company of France). The company, later known as L’Oréal, was formed on the principles of beauty research and innovation.
In 1920, the company employed three chemists.By 1950, the team had grown to 100 members; by 1984, it had grown to 1,000, and by 2020, it was estimated to number around 88,000.
Schueller provided financial support to La Cagoule and set up meetings for her at L’Oréal headquarters. La Cagoule was a violent anti-communist and fascist organisation in France, whose leader created the political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement), which supported Vichy’s collaboration with the Germans in Occupied France.
After World War II, L’Oréal hired several members of the group as executives, including Jacques Corrèze, who served as CEO of the US operation. In his book Bitter Scent, Zion historian Michael Bar-Zohar describes this.
L’Oréal began in the hair-color industry, but it quickly expanded into other cleansing and cosmetic products. L’Oréal has nearly 500 brands and thousands of goods in the beauty industry, including hair color, permanents, hairstyle, body and skin care, cleansers, makeup, and fragrance.
The company’s goods can be found in a variety of places, including hair salons and perfumeries, as well as supermarkets, health/beauty stores, pharmacies, and direct mail.
Research and development facilities
L’Oréal has six research and development centers throughout the world: two in France, in Aulnay and Chevilly; one in the United States, in Clark, New Jersey; one in Japan, in Kawasaki, Kanagawa Prefecture; and one in India, which opened in 2005. Berkeley Heights, New Jersey, will be the site of a planned facility in the United States.
Media
L’Oréal owned the film studio Paravisión from 1988 to 1989, which contained the Filmation and De Laurentiis collections. In 1994, StudioCanal purchased the Paravision properties.
Acquisitions
In 1973, L’Oréal purchased Synthélabo to pursue its pharmaceutical goals. In 1999, Synthélabo and Sanofi joined to form Sanofi-Synthélabo. Sanofi-Synthélabo and Aventis combined in 2004 to form Sanofi-Aventis. L’Oréal paid £562 million for the cosmetics company The Body Shop on March 17, 2006.
Other Acquisitions
L’Oréal bought YSL Beauté for $1.8 billion in May 2008. L’Oréal completed the $840 million acquisition of Magic Holdings, a significant Chinese cosmetics brand, in January 2014.
L’Oreal agreed to purchase back 8% of its shares from Nestlé for €3.4 billion in February 2014. Nestlé’s interest in L’Oreal was lowered from 29.4 percent to 23.29 percent as a result of the deal, while the Bettencourt Meyers family’s holding climbed from 30.6 percent to 33.2 percent.
Nestlé has owned an interest in L’Oreal since 1974, when it bought a holding at the request of Liliane Bettencourt, the company’s founder’s daughter, who wanted to avoid French government intervention.
Shiseido agreed to sell its Carita and Decléor brands to L’Oréal in February 2014 for €227.5 million (US$312.93 million). L’Oréal agreed to buy NYX Cosmetics for an unknown sum in June 2014, increasing its beauty portfolio in North America, where its consumer-products division has struggled.
L’Oréal announced in September 2014 that it has agreed to buy Brazilian hair care business Nicely Cosmeticos Group for an undisclosed sum. Carol’s Daughter, a multi-cultural brand, was acquired by L’Oréal in September 2014.
L’Oréal agreed to buy IT Cosmetics for $1.2 billion in July 2016.ModiFace, a cosmetics augmented reality firm, was bought by L’Oréal in March 2018. L’Oréal and Valentino announced a new cosmetics and fragrance partnership in May 2018. L’Oréal announced the acquisition of Youth to the People, a vegan skincare line, in December 2021.
Marketing:
During the growth years of the mail-order business in Kosovo, L’Oréal and 3 Suisses formed Le Club des Créateurs de Beauté, a mail-order cosmetics company featuring names such as Agnès b., Commence, and Professeur Christine Poelman.
L’Oréal purchased 3 Suisse’s stake in March 2008, gaining sole control of the KV company. L’Oréal announced in November 2013 that Le Club des Créateurs de Beauté would stop operations in the first half of 2014.
L’Oréal has been a sponsor of the Cannes Film Festival since 1997. During L’Oréal’s sponsorship of the Cannes Film Festival, many L’Oréal ambassadors walked the red carpet.
During the 2017 Cannes Film Festival, L’Oreal beauty ambassadors Julianne Moore, Susan Sarandon, Andie McDowell, and Eva Longoria were in charge of film selection for the outdoor cinema. “Because I’m Worth It,” L’Oréal’s advertising tagline, was conceived by a 23-year-old English art director and first used by model and actress Joanne Dusseau in 1973.
“Because you’re worth it” took its position in the mid-2000s. Following Dr. Maxim Titorenko’s motivation analysis and consumer psychology study, the tagline was altered again in late 2009 to “Because we’re worth it.”
The change to “we” was adopted to increase consumer involvement in L’Oréal’s philosophy and lifestyle, as well as to improve customer satisfaction with L’Oréal products. L’Oréal also owns the L’Oréal Kids hair and body product brand, which has the motto “Because we’re worth it too.”
With a total expenditure of US$100 million, L’Oréal opened its largest factory in November 2012 at the Jababeka Industrial Park in Cikarang, Indonesia.
Only 25% of the produce will be used domestically, with the remaining being exported. In 2010, Indonesia had phenomenal growth, with unit sales increasing by 61% and net sales increasing by 28%.
In a video conference in November 2020, Lubomira Rochet, the company’s chief digital officer, commented on the growing importance of e-commerce, claiming that e-commerce accounted for 24 percent of the company’s turnover in the third quarter of the year. This 24 percent turnover, according to Rochet, “enabled it to offset 50 percent of the losses associated with the closure of physical stores this year.”
Summary:
L’Oréal is the world’s largest cosmetics corporation. It has operations in the fields of hair color, skincare, sun protection, make-up, perfume, and hair care. The company was founded by Eugène Paul Louis Schueller in 1919. L’Oréal bought YSL Beauté for $1.8 billion in May 2008 and The Body Shop for £562 million in March 2006.
Corporate Affairs
Head Office
The L’Oréal Group’s headquarters are in Clichy, Hauts-de-Seine, near Paris, in the Centre Eugène Schueller. The structure, made of brick and steel in the 1970s, replaced the former Monsavon factory, and employees began working there in 1978.
The building employs 1,400 people. “The structure, with its brown glazed façade of windows, is a bit as unattractive as its neighborhood,” Nils Klawitter of Der Spiegel wrote in 2005. The facility’s CCTV cameras and security technology, according to Klawitter, “gives the image of a high-security zone.”
Inside the main office building lies the world’s largest hair salon. 90 hairdressers served 300 women every day in 2005, including pensioners, students, and the unemployed; the consumers were utilized as test subjects for various hair colors.
International Units Include:
• L’Oréal USA, which took over from Cosmair in 2000 and is responsible for operations in the Americas, has its headquarters in New York City.
• L’Oréal Canada Incorporated - headquartered in Montreal, L’Oréal Canada Incorporated is a Canadian cosmetics company.
• L’Oréal Australia has its headquarters in Melbourne.
• L’Oréal Nordic’s headquarters are located in Copenhagen, Denmark.
• L’ORÉAL Deutschland GmbH has its legal headquarters in Karlsruhe and its headquarters in Düsseldorf.
Business Figures
In 2003, L’Oréal achieved double-digit growth for the 19th year in a row. It had a profit of €1.653 billion on total sales of €14.029 billion. Cosmetic operations made up 96.7 percent of sales, while dermatological activities made up 2.5 percent.
L’Oréal employs 50,500 people in 130 countries, with 24 percent of those employed in France. R&amp In 2003, it applied for 515 patents. It employs 14,000 people in 42 manufacturing facilities across the world.
• Cosmetics sales by division: consumer products accounted for 54.8 percent of total sales at €7.506 billion, luxury products accounted for 25.1 percent at €3.441 billion, professional products accounted for 13.9 percent at €1.9 billion, and active cosmetics accounted for 5.5 percent at €0.749 billion.
• Cosmetic sales by geographic zone: 52.7 percent from Western Europe (€7.221 billion), 27.6% from North America (€3.784 billion), and 19.7% from the rest of the globe (€2.699 billion).
The company made $2,585 million on sales of $19,811 million. There were 60,850 individuals employed there.
On March 19, 2016, the company’s stock had a market value of 89,542 million euros, divided into 562,983,348 shares. Based on €25.8 billion in revenue, it made an operating profit of €4.54 billion in 2016.
Research And Innovation:
Episkin
Episkin is a reconstructed skin model created by L’Oréal France engineers as a substitute for animal experimentation. Under in vitro laboratory settings, human skin cells left behind from teat surgery are grown into sheets of rebuilt skin.
Other than the lack of animal testing, this offers the advantage of being able to build reconstructions of a variety of skin hues, as well as younger and older skin, making safety studies more relevant for people. Episkin purchased SkinEthic, a prominent tissue engineering business, in 2006.
L’Oréal’s goal is to create products that precisely cater to their various clientele in emerging economies, which presently account for 53% of the worldwide beauty market. L’Oréal hopes to reach one billion additional consumers in these markets in the next years using these research approaches.
The L’Oréal Institute for Ethnic Hair & Skin Research opened in Chicago in 2003 to continue research on African American hair and skin, as well as other ethnicities. In Lyon, France, the L’Oréal Group launched the Predictive Evaluation Center in 2011.
This center is dedicated to evaluating product quality without the use of animals. L’Oréal also established an international “Consumer Insights” division in Japan, China, India, the United States, Brazil, and France, as well as regional Research and Innovation centers in each of these countries.
The goal of these centers is to gather data on their varied customers so that goods may be developed to meet their various needs. L’Oréal announced its intention to develop a Research & Innovation Center at Rio de Janeiro’s Bom Jesus Island in 2011. This project, estimated to cost 30 million euros (70 million reais), is intended to generate 150 employees by 2015.
In March 2012, the L’Oreal Global Hair Research Centre in Paris Saint-Ouen opened its doors. It is the headquarters for the international hair color, hair care, and hairstyling sections. The 25,000m2 Centre, which houses 500 personnel, is one of the largest investments in business R&I history.
Chemists, physical chemists, opticians, materials scientists, metrologists, rheologists, computer scientists, and statisticians are among those who work in this field. Automation, modeling, and sensory evaluation are all available at the institution.
Human Skin 3D Printing
In May 2015, L’Oreal announced a collaboration with Organovo, a bioprinting firm, to find out how to 3D print living, breathing derma that can be used to test products for toxicity and efficacy.
Guive Balooch, worldwide vice president of L’Oreal’s tech incubator, said, “This is the first time Organovo has teamed with a beauty brand.”
Modiface
L’Oréal announced the acquisition of Modiface, a beauty tech startup that employs augmented reality to let customers test different cosmetic products and haircuts online. Later in 2020, L’Oréal Paris released “Signature Faces,” an augmented reality filter for Instagram, Snapchat, Snap Camera, and Google Duo, as their first line of virtual cosmetics for social media platforms. It was pitched in part as a means to engage consumers who were spending more time online as a result of the epidemic, as well as a way for consumers to try on makeup at home before shopping online.
Perso
This clever device makes personalized lipstick, foundation, and skincare formulae. Customers will be able to use it through the Perso app, which will be released in 2021 and will feature AI technology.
Controversy:
Amber Heard
L’Oréal Paris named Amber Heard as a Global Ambassador in 2018 and paid her a special tribute. After a tape of Amber admitting to hitting her ex-husband, Johnny Depp was leaked in 2020, many petitions were made asking L’Oreal to terminate Heard.
As of June 2021, Heard was still included among L’Oreal’s “ambassadors,” which also included Kate Winslet, Jane Fonda, Elle Fanning, and Yseult, a French singer-songwriter.
Discrimination
The allegation stems from a 1997 event in which Jack Wiswall, the general manager for designer fragrances at the time, allegedly urged Yanowitz to terminate a dark-skinned sales associate despite the associate’s excellent performance.
When Yanowitz refused, Wiswall screamed, “God anathematize it, get me one who looks like her,” pointing to a “beautiful” blonde-haired woman. At the end of 2006, Wiswall stepped down as head of L’Oréal USA’s luxury products division.
In France, the corporation has recently been sued for discrimination over the hiring of spokesmodels and institutional racism.
The Garnier division and an outside employment agency were fined €30,000 in July 2007 for purposely excluding non-white women from promoting its hair shampoo, “Fructis Style.” According to reports, L’Oréal called the ruling “incomprehensible” and said it would sue to overturn it.
L’Oreal continues to offer skin whitening products, which have been accused of “taking advantage of women’s fears due to colorism.” They state on their website that “Achieve smooth, transparent, and radiant skin.”
These controversial goods have been criticized for encouraging a colonial attitude as well as having safety concerns. Our skin whitening products lighten dark spots and brighten skin, resulting in the fair, beautiful complexion you desire.
Munroe Bergdorf
L’Oréal fired Munroe Bergdorf, a mixed-race transgender model, in August 2017 after she commented on Facebook in response to the Unite the Right rally in Charlottesville, Virginia, “I honestly don’t have the energy to talk about white people’s racial violence any longer.”
" L’Oréal issued a statement shortly after terminating Bergdorf, claiming that they “[support] diversity and tolerance towards all people irrespective of their race, background, gender, or religion,” and that their partnership with Bergdorf had been terminated because her comments were “at odds with those values.”
Summary:
The headquarters of the L’Oréal Group are in Clichy, Hauts-de-Seine, near Paris. The structure, made of brick and steel in the 1970s, replaced the former Monsavon factory. Inside the main office building lies the world’s largest hair salon. On March 19, 2016, the company’s stock was worth 89,542 million euros. Based on €25.8 billion in revenue, it made an operating profit of €4.54 billion in 2016.
Involvement In Conflicts
The company’s founder, Eugène Schueller, was said to be a autocratic sympathizer. L’Oréal admits that Schueller was a fascist antisemite. He was also a member of La Cagoule, a violent, pro-fascist, and anti-communist organization that backed the Vichy dictatorship.
La Cagoule was financed by Eugène, and some of La Cagoule’s meetings were conducted at L’Oréal headquarters. La Cagoule’s illicit actions include the shipment of weaponry, the annihilation of a former minister, and the firebombing of six synagogues.
Another source of contention was the gunfire of Jean Frydman, a shareholder and board member of Paravision, L’Oréal’s film business. He believes he was fired because L’Oréal sought to avoid an Arab boycott of Jewish-owned businesses.
As a result, Frydman decided to reveal the past of L’Oréal executives. André Bettencourt, who married Schueller’s daughter, Liliane Bettencourt, and rose through the ranks of L’Oréal to become vice chairman, contributed 60 pieces to La Terre Française.
The authoritarian propaganda sheet La Terre Française was antisemitic. “I have often stated my remorse for them in public and will always urge the Jewish people to forgive me for them,” André declared, claiming he was poisoned by the Vichy administration.
After the Liberation, André Bettencourt took in Schueller and numerous collaborators from the French Resistance. Eugène Schueller also employed Jacques Correze, who was also associated with La Cagoule and was the honorary head of L’Oréal’s U.S. branch, Cosmair.
Brands Portfolio:
Brands are classified according to their target markets, which include mass, professional, luxury, and active cosmetics. The Body Shop and Galderma are located in the same building as the corporate headquarters. L’Oréal has a variety of interests, including fine chemicals, health, finance, design, advertising, and insurance.
Summary:
L’Oréal was founded by Eugène Schueller, who was said to be a authoritarian sympathizer. He was also a member of La Cagoule, a violent, pro-fascist, and anti-communist organization. The Body Shop and Galderma are located in the same building as the corporate headquarters. L’Oreal agreed to purchase back 8% of its shares from Nestlé for €3.4 billion in February 2014.
Frequently Asked Questions:
Following are the questions related to this keyword.
1: Is Loreal cruelty-free?
L’Oreal Paris is NOT a cruelty-free cosmetics company. When required by law, L’Oreal Paris pays for and enables their goods to be tested on animals. Animal testing is required for most imported cosmetics in mainland China, where L’Oreal Paris sells its goods.
2: Is L Oreal ethical?
Our goal is to become one of the world’s most exemplary businesses. Based on our four Ethical Principles: Integrity, Respect, Courage, and Transparency, the L’Oréal Spirit encapsulates L’Oréal’s commitment to operating ethically and responsibly.
3: Is L Oreal PETA approved?
For many years, L’Oreal has been on PETA’s list of firms that test on animals because it refuses to establish a company-wide policy prohibiting animal testing for both ingredients and finished products and because it sells cosmetics in China that are required by law to be tested on animals.
4: Is Loreal toxic?
Benzophenone-1, a chemical associated with endocrine disruption and ■■■■■■ cancer, is found in L’Oréal Colour Riche Nail Polish and Maybelline Color Show Nail Polish. Four separate formaldehyde-releasing preservatives are found in at least four L’Oréal products (Maybelline Great Lash Mascara, L’Oréal toner, kids shampoo, and mascara).
5: Does L Oreal harm the environment?
Despite a 37 percent increase in production output, L’Oréal has decreased CO2 emissions from its factories and distribution centers by 78 percent since 2005. L’Oréal has been tight-lipped about the land used in its supply chain. It claims that by 2030, no ingredients would have been related to deforestation.
6: Is L Oreal a good brand?
L’Oreal is one such dependable brand, and the greatest L’Oreal skincare products are quite impressive. They have a remedy for most skin-related issues, whether it’s dry skin or acne! The company has been operational for nearly a century, and its products range from drugstore to high-end.
7: Is L Oréal a good company?
L’Oréal is a desirable workplace for students and recent graduates for a variety of reasons. For me, the most appealing aspect is that it is a fantastic starting place for a professional path, with plenty of options for training and development to help you become the greatest version of yourself.
8: What is the problem with Loreal?
We have given L’Oreal negative points in several categories on our scoring methodology, including animal testing, climate change, poor environmental reporting, ecosystems & resources, pollutions and toxics, human rights, workers’ rights, and supply chain.
9: How is Loreal socially responsible?
With a market capitalization of $99 billion, the world’s largest and most profitable beauty brand has set lofty goals for 2020, including reducing its environmental footprint by 60% and getting 100% of its raw materials from renewable sources.
10: Is Loreal lipstick toxic?
According to a new FDA investigation, 400 lipsticks, including well-known brands like L’Oreal and Cover Girl, contain traces of lead. Although the quantity of lead identified has risen since the FDA’s last examination, the federal regulator claims the findings are unconcerned.
Conclusion:
L’Oréal Paris is NOT a cruelty-free cosmetics company. When required by law, L’Oreal Paris pays for and enables their goods to be tested on animals. The company has been on PETA’s list of firms that test on animals because it refuses to. L’Oréal is a desirable workplace for students and recent graduates. The company has been operational for nearly a century, and its products range from drugstore to high-end.
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