Salesforce is now the most dominant player in not only the CRM industry but also its IT development sector. A lot of enterprises of all sizes and categories now use Salesforce CRM solutions for their marketing, Sales, Service, and customer support solutions. The latest Lightning platform from Salesforce functions as a central platform for all its different products, enabling the integrations and extensions to be custom-built. The majority of the developers do not realize the fullest potential of it and how they can be entirely helpful in their business.
As we can see, Salesforce is one of the few first brands that become prominent in the enterprise IT market, which sets open their platform for third parties. In the last few years, the Lightning platform had also added its custom tooling to manage workflows and build low-code applications for better integration. For enterprise users, this is a feasible approach. They now enjoy it very much with its use.
On the other hand, you can also find many other companies that use Sale force actively, but do not have relevant knowledge about it and make use of the resources or time to customize the platform for their use. Salesforce is always trying to lower the threshold by making more acquisitions like Mulesoft for developments. However, the companies also have to put their hands on the wheel themselves to realize what they can reap out on the Salesforce platform and how to do so.
The developers’ role
As of late, many companies employ developers who had been developing enterprise applications and business websites for customers. The tight competition in terms of building more customer-friendly websites is at an all-time high, and the demand for mobile apps is also on hype. The companies now try to find out more generic solutions that are also adaptable. By analyzing the Salesforce toolkit, we can see that it falls into the latter category.
The companies falling into the above category with necessary knowledge in custom development but looking for a more effective business model now consider the Salesforce Lightning platform. This is a more sophisticated and well-documented platform, making the development process much less complicated with quite broader possibilities. With this approach, building a mobile application or a website extension to Salesforce is much simple for even a beginner developer.
Salesforce uses APEX language, which is a Java derivative. Salesforce also offers an AppExchange application store, where you can find many readymade applications that one can avail of for free and even customize. Salesforce does sales and marketing for own and third-party applications through the AppExchange, which is just a matter of custom building an enterprise solution in high demand.
With Developer Edition, you can enter Lightning Platform for free
There is a free edition available for the SF DevOps Developer Edition. Developers can get all the features of the premium platform on this, too, which they can use to quickly build and test applications. There is no need for any expensive license to be purchased for the developers to use it. They are not dependent on any customer account for testing the application. However, compared to that of the paid license, Salesforce imposed some restrictions on using the free. This is also with the intention that the Developer Edition may be abused to gain free access to Salesforce’s commercial products.
Making enterprise innovations faster
Business markets rapidly review the available applications and always looking for options for faster enterprise innovations. Many of the on-premise legacy applications are disappearing, and newer SaaS cloud-based solutions are being mainly accepted. SaaS or Software as a Service application entirely runs from the cloud, and the users need not have any development or administrative capabilities of infrastructure to avail the same. Organizations also need not do anything to manage the same, but only need to pay a subscription fee monthly.
What the organizations frequently need is an effective integration between the Salesforce environment and SaaS solution. This helps to not only streamline the sales process but also can make their marketing campaigns much effective. With many applications made available, integration can be achieved much easier through AppExchange or Mulesoft. However, it may take time to learn about working with low code and building applications. For most web developers, there are many unseen opportunities there. It is those developers who understand this approach more than anyone else as to how they can be built much quicker in the low-code approach.
The low-code alternative
The low code market has a big boom now, and Salesforce responds so quickly and effectively to this need. Many business users are exploring this to see how they can use these available avenues within their organization. This is a much-desired solution for many companies in different industries. We can also see that modern-day enterprises prefer to outsource more allied works as their business users can focus more on the primary tasks to perform. So, these enterprise users want to work closely with the parties who make it possible for them.
As of late, we can see that many companies are working either no-code or low code. Many application development platforms serve this purpose like OutSystems or Betty Blocks, which will let the organizations build applications from scratch and progress at an accelerated pace. One can also see that there are companies that are now transforming their entire development teams to low-code platforms to expedite the innovations. But the threshold for these platforms is higher in terms of the initial cost. Adding to it, organizations on these platforms also need to do the marketing by themselves. However, Salesforce takes care of all these passionately and comes up with a solution that enables a low-cost market and an integrated package to attract the developers.
So lately, we can see that the trend in the enterprise development market is evident. We may see more and more standard solutions in organizations, mostly cloud-based, in SaaS form. It is also clear that such applications will be able to collaborate and communicate with each other seamlessly. However, one thing which has to be clear yet is whether the future generation of these may be tailor-made and who may do it for us.