The Definitive Guide To SEO In 2020
CHAPTER 1: Domain Authority 2.0
Domain Authority used to be all about links.
Not anymore.
Today, Google also evaluates your site based on Expertise , Authoritativeness , and Trustworthiness .
Also known as E-A-T.
In many ways, E-A-T is Domain Authority 2.0.
What is SEO and how it works? Here we’ll start with the basics on SEO definition and SEO meaning. The businesses with the best search engine rankings all understand the importance knowing SEO optimization inside and out, but of course they had to master the basics first.
SEO Definition: SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.
In other words, SEO meaning involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Though SEO meaning and SEO marketing can seem complex due to the different factors that can impact your ranking, the process for search engine optimization is easier than it appears to be.
Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.
In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords.
Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
Search engine optimization is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse.
In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”
There are many benefits of implementing search engine optimization for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
By adjusting your website and content for greater visibility and readability, you help give your SEO meaning. You shouldn’t settle for low SERP rankings when you could be at the top.