PPC stands for pay per click, and it is a famous advertising model on the internet. This more than 20 years old advertising method is still useful, and millions of businesses and individuals try it.
The reason behind its huge success is that it is simple and effective for most advertisers. If you display PPC ads on search engines or social media, you will have to pay the publisher when someone clicks on your ad.
If you do not know about this topic, you can hire a PPC campaign manager. This article discusses 15 tips to boost your PPC advertising campaign. Continue reading if you want to get a high return on PPC ad spends.
15 Tips for a Better PPC Ads Conversion Rate
As competition heats up, getting results from pay per click becomes harder. That is the time when your campaign needs an experienced PPC campaign manager.
Whether you manage your campaign or an expert does this for you, the following 15 tips will be helpful:
1. Choose the Right Bid Strategy
One of your first goals should be to choose the right bid strategy with more than one bid strategies available.
2. Show Ads at the Right Time
The time of the advertisement is important for both paid search and paid social.
3. Keep Rotating Your Ads
4. Target Locations Carefully
If you are a brick and mortar store, you should be focused on the neighboring locations when it comes to advertising online.
5. Use Effective Device Targeting
A variety of devices connects to the internet. What device is your potential buyers more likely to use?
6. Apply Bid Adjustments
You have already selected a bidding method, and you can make changes to it at a later stage.
7. Boost Bids to Get the Best Ad Position
You can also boost bids to get the best ad position. One of the best things you should do during your ad campaign is to optimize your bidding and positioning methods.
8. Use Single Keyword Ad Groups
Most people ad multiple keywords to their ad groups to show their ad to maximum people possible. It would help if you also used single keyword ad groups rather than using multiple keyword ad groups.
9. Use DKI to Improve CTR
You can use dynamic keyword insertion (DKI) to improve your click-through rate. Here, you add a formula, and the system understands keywords that qualify on that formula.
10. Use Ad Extensions
You can also use ad extensions. The main purpose of ad extensions is to give people more information about your business. Doing so helps your audience make a decision.
11. A/B Test Your Ads and Landing Pages
You may have to choose from two or more ad copies and landing pages for a specific ad campaign. In cases like these, you can perform an A/B test to check the response from your audience.
12. Select the Most Valuable Keywords
Some people do not go for the most valuable keywords. Rather, they go for low cost or medium-level-cost. You can select the most valuable keywords to get bigger benefits.
13. Stop Low-Performing Keywords & Match Types
You may have high-performing keywords and low-performing keywords. One thing is clear; you should stop low-performing keywords and match types.
14. Build a Negative Keyword List
You have to spend a lot on pay per click advertising and you should build a negative keyword list to avoid the misuse of your funds.
15. Keep Doing Low-Risk Experiments
Taking too bigger risks is not a good idea in PPC advertising. You should start by doing low-risk experiments.
Last Word About Successful PPC Ad Campaigns
You have read 15 tips to boost your PPC advertising campaign. In the end, we can say that you should learn the best practices if you want to get a high return on PPC ad spending.
Feel free to share your feedback if you want to say something about this post. Your valuable thoughts would be highly appreciated.
If you do not know much about PPC advertising or if you do not want to run PPC ads yourself, you should hire an expert PPC campaign manager.
For more details, you can read more such articles. You can also contact an expert to learn more. I wish you good luck with your PPC advertising goals.