Others stay on the sidelines, however, and one of the main reasons is that they (mistakenly) believe they are not going to post anything.
This couldn’t be further from the truth.
Whether you are a trendy B2C company or a traditional B2B company, there is a place for you in the gram.
Don’t fall into the trap if you think your company has nothing visually interesting to post.
With a little creativity and strategic planning, you can post a lot on Instagram.
Here are nine reasons why you should use Instagram as a business, regardless of your industry.
1. Customers Expect It
Customers will be looking for you on Instagram.
They may be looking specifically for your name or hashtags related to your business or location.
Either way, not finding you is a bad experience.
Even if you don’t plan on being incredibly active on Instagram, the best thing to do is to create an account that includes at least your company name, contact information and some posts to showcase your brand.
In any case, you don’t want this search to be empty - or worse, lead to a competitor.
2. It is a signal of trust
An Instagram account - especially a verified Instagram account - is another signal that your business is reputable, real, and transparent.
If you do business exclusively online, it is very valuable to have another social account that your customers can use to get to know your business.
3. You can tag your customers and users
Let’s say you’re providing exceptional service to a customer, or a customer is overjoyed with a product they just bought from you.
Chances are they’ll head to Instagram to share the story, and their glowing rating is gold.
You definitely want to mark something like this so that it will show up on your Instagram account.
But here’s the thing: if you don’t have an Instagram account to begin with, the customer will never be able to tag you and this is a big missed opportunity.
4. You can tag and sell your products
If you sell products, the ability to share Instagram photos and videos directly linked to those products is a huge asset.
To be able to use this function, you need to create a product catalog on your Facebook page (Instagram retrieves the product information from there).
5. Point back to your site
It’s not just products that you can showcase through your Instagram account, but your whitepapers, infographics, blog posts, and other content that you post on your website.
Instagram is another social channel that you can use to drive traffic back to your website.
You can also toggle sharing with Facebook or Twitter directly from Instagram, or use a social dashboard that allows you to post the same message on different social channels with just a few clicks.
6. Online reputation management
When it comes to online reputation management and search engine optimization for your brand name, an Instagram account is a must.
Your online reputation is of vital importance to your business. Because of this, you need to be vigilant about what happens when customers search for your company or brand name.
In addition to your website, your social channels will usually also appear on the first page of search engine results.
For this reason, it’s best to create business accounts with your brand name on all social networks (including Instagram), even if you don’t plan to use them often.
The point here is to control the search engine results page as much as possible by creating profiles and content that reference your brand.
This way, in the event of bad online advertising, your website and social accounts will have a chance to stand up to negative content.
7. Your competitors are on Instagram
If you don’t have an Instagram account and your competitors do, you are simply giving them a competitive advantage.
If you don’t know what type of content to post on Instagram, take a look at what your competitors are doing.
It gives you a lot of inspiration for what to do too!
Instagram is also a useful networking tool.
You can like, comment on, and send messages to other like-minded companies or individuals and, over time, build a relationship with them with meaningful interactions.
That way, if you ever want to reach them in the real world or meet them at an event, you’ve already laid a foundation on Instagram.
9. You Can Attract Talent
When people consider working with or for a new company, they want to know what it really is like.
A transparent look behind the scenes of Instagram (and social media in general) is a great way to showcase your company culture.