Wheel of retailing

Wheel of retailing,

Definition of Wheel of retailing:

  1. A process observed in retail marketing when what is originally a discount store improves its services and products in order to boost prices once it has become established. As it cycles through the wheel of retailing, a discount retail business might develop into a higher end department store, leaving its former niche to be filled by newer discount businesses.

Meaning of Wheel of retailing & Wheel of retailing Definition