Oftentimes, marketers focus heavily on Google when vying for traffic.
For instance, I’m willing to bet your SEO meetings revolve largely around the topic of Google, with questions like, “How’s our organic search?” “How can we capture page one on Google?” “How can we write the winning featured snippet?”
During these discussions, I assume none of your coworkers say, “Okay, let’s pivot now. How can we capture Bing traffic?”
Google is undoubtedly the most popular search engine, with over 70% of the search market share. But that popularity makes it the most challenging search engine on which to rank highly. You might be missing critical opportunities for traffic if you neglect the other search engines.
Here, we’re going to explore the top seven search engines of 2018, so you can discuss some other potential traffic sources in your next SEO meeting.