Voice of the customer

Voice of the customer,

Definition of Voice of the customer:

  1. Collective insight into customer needs, wants, perceptions, and preferences gained through direct and indirect questioning. These discoveries are translated into meaningful objectives that help in closing the gap between customer expectations and the firms offerings.

How to use Voice of the customer in a sentence?

  1. The voice of the customer was heard loud and clear by the marketing research team who investigated the motives of the customers.
  2. After the end of every online transaction, the emerging company took a survey of customer satisfaction to ensure that the voice of the customer was front and center in the growth of their vision.
  3. The process team new that without voice of the customer they would never be able to fix the root cause of the issues need to be fixed.

Meaning of Voice of the customer & Voice of the customer Definition