Voice of the business (VOB)

Voice of the business (VOB),

Definition of Voice of the business (VOB):

  1. A summary of all needs related to a business and its stakeholders, including profitability, revenue, growth and market share. Encompassing needs both spoken and unspoken, voice of the business can be used to establish goals and define success within a life cycle map.

Meaning of Voice of the business (VOB) & Voice of the business (VOB) Definition