Unique selling proposition (USP)

Unique selling proposition (USP),

Definition of Unique selling proposition (USP):

  1. = unique selling point .

  2. Real or perceived benefit of a good or service that differentiates it from the competing brands and gives its buyer a logical reason to prefer it over other brands. USP is often a critical component of a promotional theme around which an advertising campaign is built.

How to use Unique selling proposition (USP) in a sentence?

  1. You may want to come up with a unique selling proposition that will allow you to market your product in new ways.
  2. We had a unique selling proposition that vet us apart from the competition very nicely and that just gave us more confidence.
  3. The realtor was able to sell the home very quickly because the current homeowners were in a position to offer a unique selling proposition to new home buyers.

Meaning of Unique selling proposition (USP) & Unique selling proposition (USP) Definition