Undifferentiated products

Undifferentiated products,

Definition of Undifferentiated products:

  1. Intrinsically identical products (such as gasoline, milk, packaged ice) that can be easily substituted by products from other suppliers. Such products complete only on the basis of price and availability, and require highlighted perceived differences to achieve differentiation. Also called fungible products.

Meaning of Undifferentiated products & Undifferentiated products Definition