Trading up

Trading up,

Definition of Trading up:

  1. Increasing the number of features (and their associated benefits) of a product, improving its quality, or backing it with a superior level of service to justify a higher price. Opposite of trading down.

  2. Type of selling in which the customer is persuaded to buy a more expensive item, or a larger quantity, than originally intended in exchange for an attractive discount or some other incentive.

Meaning of Trading up & Trading up Definition