Trade dress

Trade dress,

Definition of Trade dress:

  1. (chiefly US) the visual appearance of a product or commercial enterprise, used to distinguish the product or enterprise in the marketplace; an instance of this.

  2. Visual impression created by the totality of all elements used in packaging or presenting a good or service for sale, and which gives the product a distinctive and recognizable appearance. A trade dress may acquire legal exclusivity as a type of trademark.

Meaning of Trade dress & Trade dress Definition