Trade dress,
Definition of Trade dress:
(chiefly US) the visual appearance of a product or commercial enterprise, used to distinguish the product or enterprise in the marketplace; an instance of this.
Visual impression created by the totality of all elements used in packaging or presenting a good or service for sale, and which gives the product a distinctive and recognizable appearance. A trade dress may acquire legal exclusivity as a type of trademark.
Meaning of Trade dress & Trade dress Definition
