Through the line advertising (TTL)

Through the line advertising (TTL),

Definition of Through the line advertising (TTL):

  1. The use of mass advertising forming a prospect or customer database, which can be implemented for direct marketing activities. An example of this would be an ad on TV, which features a toll-free number for driving direct contact with new clients or customers.

Meaning of Through the line advertising (TTL) & Through the line advertising (TTL) Definition