Split run

Split run,

Definition of Split run:

  1. Advertising scheduling technique in which two different ads for the same product (or the advertiser) are run differently to compare the effectiveness of the different advertisement copy. The ads may be published in the (1) alternate issues of the same newspaper or magazine, or (2) in the same issue but divided into two parts such that no one reader in the same geographical area receives both advertisements.

  2. A print run of a newspaper during which some articles or advertisements are changed so as to produce different editions.

How to use Split run in a sentence?

  1. The report was produced in a split run with eight different covers, each showing a real customer family.

Meaning of Split run & Split run Definition