Sears and Roebuck were selling high quality guns. I have 12 g. O / U is sold under the Sears and Roebuck brand. It was made by Antonio Zoli, a fairly well-known Italian arms company.
Like many Sears products, Sears firearms were originally made by major gun manufacturers. The Model 20 was manufactured by High Standard Arms, similar to the Model 88 revolver. The JC Higgins branding for Sears Sporting Goods was replaced by the Ted Williams branding.
From the 1950s to the 1970s, Sears, Roebuck and Co. signed a contract with Winchester to build a 3030 rifle similar to the Winchester Model 94. Sears called it Model 100 or Model 54. Sears always signed up for Ted Williams in size from baseball to support its outdoor products.
RANGER was the trade name for the weapons produced for Sears, Roebuck & Co. for World War II. Many are made by J. Stevens Arms Co., but many are made by others.
Sears Roebuck & Company
and Murray Ohio Mfg. Co. to produce their special models of bicycles. Sears bicycles sold before World War II were branded Elgin and JC Higgins after World War II. An excellent book is available with catalog pages from the 1930s to the 1960s.
Kmart stops selling ammunition. Kmart stores have stopped selling small arms since the 1970s, but still sell rifles and other long guns. The Troy, Michigan-based company has been pressured by gun control spokespersons to stop arms sales for some time.
Western Auto had its own line of guns sold under the Revelation brand. Sears centerfire ammunition is manufactured by Winchester. They stopped around 1980.