Quality creep

Quality creep,

Definition of Quality creep:

  1. Counter productive aspect of quality, it occurs when a product improved over time, increasing its price beyond what is acceptable to its customers and, thus, diminishing the products appeal instead of enhancing it.

Meaning of Quality creep & Quality creep Definition

Quality Creep

A self-destructive process in which product improvements increase the cost of the product over time beyond what is acceptable to the consumer.

However, the quality may deteriorate over time. This happens when improvements are made to a product over time to improve quality, but consumers lose the ability to afford the high cost of the product.