Definition of Psychographics:
Analysis of consumer lifestyles to create a detailed customer profile. Market researchers conduct psychographic research by asking consumers to agree or disagree with activities, interests, and opinions statements. Results of this exercise are combined with geographic (place of work or residence) and demographic (age, education, occupation, etc.) characteristics to develop a more lifelike portrait of the targeted consumer segment.
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
How to use Psychographics in a sentence?
- If you want to try and predict what your consumers are thinking you can have a project on psychographics to try and figure things out.
- Being able to quickly judge the psychographics of your customers will help you to understand what they are looking for.
- Murray was doubtful at first, but after reading some of the customer psychographics prepared by the research firm, he saw how they might be helpful.
- While todays technology enables us to embed attitudes or psychographics into databases and use them for media selection, many marketers remain mired in simplistic views of the mature market.
Meaning of Psychographics & Psychographics Definition