Definition of Product mix:
The total range of products offered by a company.
A range of associated products that yields larger sales revenue when marketed together than if they were marketed individually or in isolation from others.
How to use Product mix in a sentence?
- You should try to always have a nice product mix to offer so that all of your eggs are not in one basket.
- As we improve our product mix, market share gains will continue.
- The product mix selected by our marketing manager was excellent and we took that information to our vice president of sales.
- I thought a product mix would be better for sales because selling them together would be better for marketing and consumption.
Meaning of Product mix & Product mix Definition