Product-market growth matrix

Product-market growth matrix,

Definition of Product-market growth matrix:

  1. A marketing tool that outlines the different strategies a company can use in order to increase market share or introduce a new product. The strategy that a company uses depends on whether or not a company or product is already present in a market. The four main strategies are market penetration, product development, market development and diversification.

Meaning of Product-market growth matrix & Product-market growth matrix Definition