Product assortment

Product assortment,

Definition of Product assortment:

  1. The collection of goods or services that a business provides to consumers. The main characteristics of a companys product assortment are: (1) its length or number of products, (2) its breadth or number of product lines, (3) its depth or number of product varieties within a product line and (4) its consistency or how products relate to each other in a retail environment.

Meaning of Product assortment & Product assortment Definition