Definition of Private label:
A retailers name, as used on a product sold by the retailer but manufactured by another company.
Brand owned not by a manufacturer or producer but by a retailer or supplier who gets its goods made by a contract manufacturer under its own label. Also called private brand.
Denoting a product manufactured or packaged for sale under the name of the retailer rather than that of the manufacturer.
How to use Private label in a sentence?
- Private label cheeses.
- Sometimes you may be able to get a much better price when dealing with a private label than with the commercial good.
- The private label supplier was able to provide a high quality product at a fraction of the price of the competitors.
- I was sponsored by a private label and that meant that I would be getting money from them and have to wear their gear.
- The yogurt is sold under their private label.
Meaning of Private label & Private label Definition