Power ratio

Power ratio,

Definition of Power ratio:

  1. A ratio used to measure the revenue performance of a media company in comparison to the share of audience that it controls. The three factors used in this determination include total market revenue, the revenue of the media company itself, and the share of audience. A higher score is better when determining the power ratio.

  2. Power ratio shows how much revenue a broadcast media company earns compared to how much it would be expected to earn given its market share. It is calculated as follows:.

  3. Company Revenue / (Audience Share * Total Market Revenue).

Meaning of Power ratio & Power ratio Definition