Point of purchase

Point of purchase,

Definition of Point of purchase:

  1. The location or medium at which a product is purchased by an end-user. A point of purchase may be a physical location, such as a store, booth, or other retail outlet, or may consist of an electronic sales environment such as a telephone-based ordering service or a website. Transportation of products to points of purchase is an important element of marketing and distribution. Also called point of sale.

Meaning of Point of purchase & Point of purchase Definition