Perceived quality

Perceived quality,

Definition of Perceived quality:

  1. Consumers opinion of a products (or a brands) ability to fulfill his or her expectations. It may have little or nothing to do with the actual excellence of the product, and is based on the firms (or brands) current public image (see corporate image), consumers experience with the firms other products, and the influence of the opinion leaders, consumers peer group, and others.

Meaning of Perceived quality & Perceived quality Definition