Pay per click (ppc)

Pay per click (ppc),

Definition of Pay per click (ppc):

  1. (on the internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.

  2. Cost model implemented by search engines or other websites to charge advertisers for each time a user clicks a specific link. When a user clicks a link, the click is registered in a system and a pre-determined charge is assessed. Many websites that have advertising opportunities have implemented the program to charge their advertisers. One of the most popular pay per click programs is run by Google and is called AdWords.

How to use Pay per click (ppc) in a sentence?

  1. So-called click fraud is an increasing problem as pay-per-click advertising continues to grow.

Meaning of Pay per click (ppc) & Pay per click (ppc) Definition