Optional product pricing

Optional product pricing,

Definition of Optional product pricing:

  1. A method of determining product costs whereby a business sets a low cost for its most basic product and then profits from selling more costly accessories. Optional product pricing is especially notable in the marketing of cell phones and computer printers that often have a very low initial entry price, while the cost of accessories like AC adaptors and printer ink cartridges is substantial.

Meaning of Optional product pricing & Optional product pricing Definition