Definition of Opt in:
Express permission by a customer, or a recipient of a mail, email, or other direct message to allow a marketer to send a merchandise, information, or more messages. This is the method generally used by most direct marketing firms, subscription or non-subscription periodicals, information suppliers, etc. After the opt in, the marketer will keep on sending the material or messages until the recipient chooses to opt out.
Choose to participate in something.
How to use Opt in in a sentence?
- The database would not include a persons name unless he opted in.
- We had the opt in agreement set and I knew that everything would be running smoothly as the transaction processed.
- You need to make sure that a customer does an opt in before you start sending them things in the mail.
- After reading the email about the companys mission, I decided to opt in to so that I would receive future emails about their work and their progress.
Meaning of Opt in & Opt in Definition