One-to-one marketing

One-to-one marketing,

Definition of One-to-one marketing:

  1. A form of direct promotion where a business representative communicates directly with a targeted or interested consumer. The typical one-to-one marketing dialog will involve the representative or sales person listening to what the customer requires and then proposing services or goods they can offer to meet those requirements.

Meaning of One-to-one marketing & One-to-one marketing Definition

One-to-one Marketing

A marketing strategy based on personalized actions obtained after acquiring the necessary knowledge about the interests and habits of an individual customer. The interaction of the brand with the consumer is of paramount importance in this form of marketing.